Salesforce Marketing Cloud Developer

Role is NY- based (minimum 3 days per week in the office)- local only

Excellent communication skills

Be available for in-person interview (if requested)

Candidate must have experience with financial client

We have a new Onshore requirement for a SFMC (Salesforce Marketing Cloud) Senior Associate / Manager on Apollo.

Role is based in New York, and the person will be required to work from the Apollo office at least three days a week.

Job Description:

Salesforce Marketing Cloud (SFMC) Sr. Developer

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with strong hands-on expertise in AMPscript, CloudPages, SQL, Journey Builder, and Automation Studio.

The ideal candidate will be responsible for designing, developing, testing, and supporting personalized marketing communications, landing pages, data-driven campaigns, and automated customer journeys within Salesforce Marketing Cloud. This role requires strong technical development skills as well as the ability to translate business and marketing requirements into scalable SFMC solutions.

Please make sure following key skills are matched and discussed with the candidate and highlighted in their resume

Please DO NOT submit if key skills are missing from the profile

Key Skills

Key Responsibilities

Design, develop, test, and deploy solutions within Salesforce Marketing Cloud.
Develop personalized and dynamic email content using AMPscript.
Build and maintain CloudPages, landing pages, microsites, forms, preference centers, and subscription-management pages.
Develop server-side functionality on CloudPages using AMPscript and Server-Side JavaScript (SSJS) where applicable.
Create dynamic forms and landing pages that read from and write data to Data Extensions.
Implement form submission, validation, data capture, confirmation pages, and error-handling logic.
Develop secure and personalized CloudPages using URL parameters, encrypted query strings, subscriber attributes, and Data Extension lookups.
Build reusable AMPscript components for personalization, conditional content, data retrieval, data updates, and campaign logic.
Develop complex SQL queries for audience segmentation, campaign targeting, reporting, and data transformation.
Design and manage Data Extensions, subscriber data, Contact Builder relationships, and SFMC data architecture.
Develop and maintain automated processes using Automation Studio, including SQL Query Activities, imports, extracts, file transfers, and scheduled workflows.
Build and support customer journeys using Journey Builder, including entry events, decision splits, personalization, triggered communications, and journey data.
Develop responsive HTML email templates and landing pages using HTML, CSS, and JavaScript.
Integrate Salesforce Marketing Cloud with Salesforce CRM and other enterprise platforms using Marketing Cloud Connect, REST APIs, SOAP APIs, SFTP, and other integration mechanisms.
Troubleshoot AMPscript, CloudPages, automations, journeys, email rendering, and data-related issues.
Perform unit testing, code reviews, deployment validation, and production support.
Develop reusable technical components and follow development standards for security, maintainability, performance, and scalability.
Maintain technical documentation for CloudPages, data models, APIs, automations, journeys, and integrations.
Work closely with marketing, business, technology, and data teams to translate requirements into technical solutions.

Required Qualifications

Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
Strong proficiency in AMPscript, including:

Personalization
Conditional logic
Lookup functions
Data Extension reads and updates
Subscriber and contact attributes
String, date, and formatting functions
Redirects and URL handling
Error handling
Dynamic content

Strong hands-on experience developing CloudPages.
Experience developing:

Landing pages
Lead capture forms
Registration forms
Preference centers
Unsubscribe pages
Confirmation and thank-you pages
Dynamic personalized pages

Experience using AMPscript functions such as Lookup, LookupRows, RetrieveSalesforceObjects, UpsertData, InsertData, UpdateData, RequestParameter, Redirect, CloudPagesURL, and related functions.
Strong SQL skills for segmentation, data transformation, and audience management.
Hands-on experience with:

Content Builder
Email Studio
Journey Builder
Automation Studio
Contact Builder
Data Extensions

Experience with HTML, CSS, and JavaScript.
Understanding of responsive email and web development.
Experience integrating SFMC with external systems using REST and/or SOAP APIs.
Experience with SFTP-based file integrations and automated data processing.
Strong debugging, troubleshooting, and analytical skills.
Understanding of Salesforce Marketing Cloud subscriber, contact, and consent-management concepts.

Preferred Qualifications

Experience with Server-Side JavaScript (SSJS) within Salesforce Marketing Cloud.
Experience with CloudPages security and secure data handling.
Experience implementing encrypted and personalized URLs using CloudPagesURL.
Experience working with Salesforce CRM through Marketing Cloud Connect.
Familiarity with JSON and API-based integrations.
Experience building custom preference centers and consent-management solutions.
Knowledge of email deliverability and subscriber-management best practices.
Understanding of CAN-SPAM, GDPR, CCPA, and related data-privacy requirements.
Experience with enterprise-scale Salesforce Marketing Cloud implementations.
Salesforce Marketing Cloud certifications are preferred.

Experience

8+ years of Salesforce Marketing Cloud development experience preferred.
6+ years of hands-on AMPscript development experience.
Demonstrated experience designing and developing CloudPages and custom landing-page solutions.
Experience supporting production marketing campaigns, automated journeys, and enterprise-scale customer communications.

Salesforce Marketing Cloud Developer

Key skills

About this role