Design, develop, test, and maintain personalized email campaigns and marketing communications using Salesforce Marketing Cloud.
Develop and implement complex AMPscript logic for dynamic content, personalization, conditional rendering, and data lookups.
Create and maintain reusable email templates, content blocks, and responsive email layouts using HTML and CSS.
Work with Data Extensions, Contact Builder, and subscriber data to support audience segmentation and personalized marketing campaigns.
Develop and optimize SQL queries for data extraction, filtering, segmentation, and campaign data processing.
Configure and maintain automated marketing workflows using Automation Studio and Journey Builder.
Implement Server-Side JavaScript (SSJS) where required for advanced scripting and automation.
Integrate Salesforce Marketing Cloud with Salesforce CRM and external systems using REST and SOAP APIs.
Perform unit testing, integration testing, debugging, and troubleshooting of marketing automation solutions.
Optimize email rendering, campaign performance, data accuracy, and overall marketing execution.
Collaborate with marketing, CRM, business, and technical teams to translate business requirements into technical solutions.
Follow coding standards, data privacy requirements, and marketing communication best practices.
6+ years of hands-on AMPscript development experience.
Strong expertise in Salesforce Marketing Cloud.
Proficiency in AMPscript functions, including data lookups, conditional logic, and dynamic content personalization.
Experience with SQL queries and Salesforce Marketing Cloud Data Extensions.
Hands-on experience with Email Studio, Automation Studio, and Journey Builder.
Strong knowledge of HTML and CSS for responsive email development.
Experience with Contact Builder, subscriber management, and audience segmentation.
Troubleshooting, debugging, and performance optimization skills.
Strong communication, analytical, and problem-solving abilities.
Experience with Server-Side JavaScript (SSJS).
Knowledge of Salesforce CRM integration with Marketing Cloud.
Experience with REST and SOAP APIs.
Familiarity with Marketing Cloud Connect.
Experience with triggered sends, transactional emails, and event-driven marketing.
Knowledge of email deliverability, CAN-SPAM, GDPR, and other applicable privacy regulations.
Salesforce Marketing Cloud certifications are a plus.
