Account Manager- Influencer Marketing (US)

Discovr AI is hiring an Account Manager to shape creator marketing strategy for US D2C clients and lead client relationships. The role oversees campaign execution with the India-based team, including creator selection, content feedback, measurement, and performance improvement.

Responsibilities:

• Develop D2C creator strategies: Recommend platforms, creator profiles, campaign formats, budgets, and success metrics
• Lead client relationships: Run onboarding, planning sessions, and performance reviews, translating results into clear recommendations
• Guide execution: Work with our India team on creator sourcing, outreach, negotiations, briefs, approvals, and launch plans
• Design integrated programs: Build the appropriate mix of paid creator partnerships, gifting/seeding, affiliates, UGC, and partnership ads
• Improve creative performance: Guide product storytelling, hooks, demonstrations, and content testing alongside creators and performance marketing teams
• Own measurement recommendations: Evaluate creator and content performance against awareness, customer acquisition, ecommerce sales, and program economics
• Support new business: Join selected prospect calls and help develop strategies, scopes, budgets, and proposals
• Build repeatable processes: Establish practical playbooks and quality standards for consistent delivery

Requirements:

• Approximately 3 –5+ years of relevant experience in influencer marketing, creator partnerships, or creator-led growth
• Direct experience owning creator programs for US D2C/ecommerce brands is essential , either at an agency or in-house
• Hands-on experience with paid creator partnerships, gifting/seeding, and affiliate programs
• Experience developing creator content for paid social and collaborating with media buyers on Meta partnership ads and creative testing
• Understanding of ecommerce metrics, including CAC, conversion rate, ROAS, and contribution margin
• Strong client-facing skills, with experience independently leading strategy and performance conversations
• Experience guiding execution teams, ideally across locations and time zones
• Working knowledge of creator pricing, negotiations, usage rights, approvals, and measurement
• Experience with beauty, personal care, wellness, food and beverage, or lifestyle brands
• Familiarity with Shopify and creator/affiliate management platforms
• Experience with TikTok Shop or social commerce
• Experience running creator programs for AI, consumer software, or edtech companies