Principal Product Marketing Manager, Agentic AI

Cyara is an AI-powered customer experience assurance company that helps global brands deliver reliable interactions across voice, digital, messaging, and AI-powered channels. The Principal Product Marketing Manager will own positioning, messaging, launches, competitive strategy, buyer research, sales enablement, and technical content for Cyara’s agentic AI assurance product lines.

Responsibilities:

• Positioning and messaging for Agentic CX assurance. Write the narrative, defend it in front of sales and product, and update it when the market moves
• Launches. Own go-to-market for agentic AI releases end to end: launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets
• Buyer and market research. Run customer interviews, win/loss reviews, and analyst conversations. Bring back what buyers say, not what we wish they said
• Competitive positioning. Track the vendors showing up in our deals — pure-play AI evaluation tools, CCaaS-native testing, and manual QA teams — and give sellers a straight answer on where Cyara wins and where it does not
• Sales enablement. Build the pitch, the discovery questions, the objection handling, and the demo narrative. Sit in on calls and fix what is not landing
• Content that carries technical weight. Solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX
• Cross-functional partnership. Work daily with Product, Sales, Demand Gen, and Customer Success. Product marketing at Cyara is the connective tissue between what engineering builds and what a seller says on a call
• This will be an individual contributor (IC) role to start with and grow into leading a team as we scale

Requirements:

• 10+ years in B2B SaaS and AI product marketing, with at least 2 years at senior or lead level owning a product portfolio independently
• A track record of shipping launches that moved pipeline and bookings, with the numbers to show it
• Writing and presentations that stands on its own. Concise, specific, no filler. We will ask for samples and we will read them closely
• Comfort with technical buyers and technical product teams. You can hold a conversation with an engineer and a CX executive in the same hour
• Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders
• Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products. You should be able to explain non-determinism, hallucination risk, agent orchestration, and evaluation methodology to a CIO without a script
• CX or contact center background — IVR, CCaaS, conversational AI, NLU, or contact center operations
• Experience in QA, testing, observability, or monitoring categories
• Analyst relations experience with Gartner, Forrester, or Everest Group