Marketing Manager Lead - Journeys & Personalization

USAA is hiring a Marketing Manager Lead, Journeys & Personalization to lead the strategy, design, and optimization of end-to-end customer journeys across P&C acquisition and engagement programs. The role manages marketing resources, campaigns, channels, budgets, and cross-functional partnerships to improve customer engagement, conversion, and business outcomes.

Responsibilities:

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies
• Applies expert knowledge of marketing principles to complex, and often unique work assignments
• Applies expert knowledge of the business, its products and processes, advising senior management on issues
• Leads and motivates cross functional team members in the development and implementation of key initiatives
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data
• Directs analyses, root cause identification and development and recommendation of key work product
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity
• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Requirements:

• Bachelor's degree; OR 4 years of relevant education and/or experience
• 8 or more years of relevant business support and / or general analysis experience
• Demonstrated leadership experience
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access
• Subject-matter-expert knowledge of relevant industry data sources
• Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.)
• Deep experience designing and optimizing customer journeys across acquisition, lead nurture, and conversion programs
• Demonstrated success improving conversion rates through personalization, testing, and customer experience optimization
• Expertise leveraging customer data, segmentation, CDPs, identity resolution, or audience activation platforms
• Experience developing personalization strategies across owned and paid marketing channels
• Strong understanding of behavioral marketing, lifecycle marketing, and journey orchestration
• Experience creating and executing structured A/B and multivariate testing programs
• Ability to translate complex customer insights and data into actionable marketing strategies
• Strong executive presence with experience influencing senior leaders and cross-functional stakeholders
• Demonstrated ability to lead large-scale, complex initiatives that deliver measurable business outcomes