Product Marketing Manager, Benefits

WEX Health & Benefits is hiring a Product Marketing Manager to own commercial strategy and go-to-market execution across its benefits product portfolio. The role leads positioning, messaging, launches, customer and market research, sales enablement, AI-enabled workflows, and performance measurement in partnership with Product and other cross-functional teams.

Responsibilities:

• Own portfolio GTM and commercialization. Lead positioning, messaging, and launch strategy across the portfolio using the commercialization framework, from concept through post-launch performance
• Partner with Product on pricing and packaging. Bring customer insight, competitive context, and field feedback to decisions, working alongside Product, RevOps, and Commercial to drive resolution
• Partner with Product in discovery and build. Use customer research, win/loss insights, competitive analysis, and experimentation to inform roadmap decisions and product-market fit
• Be the voice of the customer. Synthesize customer feedback, advisory board input, and sales insight into jobs-to-be-done messaging and positioning
• Equip the field. Build and lead enablement, including playbooks, battlecards, and pitch decks. Own cross-functional rollout of key initiatives for Sales and partners
• Align the platform story. Connect narratives across CDH, COBRA, benefits administration, and Medicare where cross-solution value exists, partnering with Revenue Generation Marketing on integrated launches
• Build with AI. Design and use AI-enabled workflows, tools, and agents for research, competitive intelligence, content, enablement, and reporting. Share effective practices so the team improves speed and quality
• Measure and iterate. Define launch success metrics such as adoption, pipeline influence, win rate, and attach rate. Report results and adjust strategy based on performance
• Mentor and lead by example. Raise the bar on PMM craft and process, and share knowledge with junior PMMs

Requirements:

• 3–5 years of product marketing experience in B2B or B2B2C environments, consistent with the PM3 level discussed for this requisition
• Demonstrated ownership of a multi-product portfolio or multiple product initiatives, with accountability for or measurable influence on revenue, adoption, pipeline, or win-rate outcomes
• An AI-native working style, supported by concrete examples of something new you built with AI, efficiencies you created, and improvements to throughput or quality
• Experience partnering with Product on pricing and packaging decisions; direct ownership of pricing or monetization is not required
• Experience influencing product strategy through customer research, competitive insight, and experimentation during discovery
• Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement
• Strong sales enablement experience in complex or regulated selling environments
• Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy
• Comfort with data, including the ability to pull and interpret performance and usage data to guide decisions
• Excellent written, verbal, and visual communication, with strong cross-functional influence and executive presentation skills
• Ability to build trusted relationships, influence without authority, prioritize competing work, and context-switch across multiple products and launches
• Proficiency with Google Suite, Salesforce or comparable CRM tools, and AI-driven marketing tools
• Experience in healthcare, employee benefits, fintech, or another compliance-heavy industry
• Direct benefits experience is valued but is not a non-negotiable
• Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare
• Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai
• Pragmatic Institute product management certification or active participation in the Product Marketing Alliance
• A bachelor's degree in business, computer science, marketing, or a related field. Equivalent experience will be considered