Marketing Manager

Clearlink is hiring a Marketing Manager for Reviews.org. The role leads the brand’s marketing roadmap, expands organic audience reach beyond search, develops new revenue streams, and manages cross-functional marketing work.

Responsibilities:

• Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive
• Revenue diversification. You own the exploration and build-out of new monetization paths for the brand, reducing reliance on any single revenue source and proving out what else can work
• The brand's marketing roadmap. Alongside your Managing Director, you set the long-term strategy for Reviews.org — channel mix, campaigns, and priorities — and you prioritize your team's work against it
• Build and scale channels outside of SEO — video, email, syndication, and content distribution — as durable, repeatable sources of organic traffic and audience growth
• Set baselines, targets, and a measurement cadence for each channel so progress toward organic growth is visible and tied to business goals
• Partner with your editorial team and SEO so search and non-search channels reinforce each other rather than compete for the same resources
• Identify and test new revenue opportunities for the brand beyond the current model — new partners, products, formats, or monetization mechanics
• Build the business case for new revenue streams: size the opportunity, define success metrics, and bring in the right partners to validate it
• Balance near-term revenue performance with the longer-term work of building channels and revenue lines that don't yet exist
• Report on the performance and forecast-versus-actual of new revenue initiatives, and make the call on what to scale, iterate, or sunset
• Lead a cross-functional marketing team — potentially spanning content, SEO, video, email, and design — with a focus on execution, growth, and development
• Develop new marketing channels from the ground up: craft the strategic plan, win team and stakeholder support, and execute with a dedication to iterative improvement
• Collaborate with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives
• Analyze market trends, customer behavior, and the competitive landscape to spot where organic reach and new revenue opportunities are being left on the table
• Set a standard of excellence for the team's output, and raise roadblocks early when support from other teams isn't meeting what the work needs
• Operate with clear ownership of your KPIs — organic expansion and revenue diversification — and bring your own judgment to how you get there
• Build process and execute where none exists yet; several of these channels and revenue lines are net-new for the brand
• Balance long-term strategic bets with the near-term work of keeping current performance healthy
• Move with a bias toward testing and learning quickly, rather than waiting for a perfect plan

Requirements:

• 5+ years of digital marketing experience, including experience building channels beyond paid/organic search — e.g., video, email, or content syndication and distribution
• A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones
• Experience managing marketing teams and leading cross-functional collaborators
• Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them
• Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar)
• Experience with, or strong working knowledge of, revenue models beyond advertising — e.g., partnerships, lead generation, subscriptions, or licensing
• Independent thinking and the ability to work with minimal direction or supervision
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• Excellent communication skills, with the ability to translate performance data into a story for executives and partners