Product Marketing Manager

Givelify is a fintech-for-good company that provides an online and mobile giving platform for donors and nonprofit organizations. The Product Marketing Manager develops product positioning, messaging, and go-to-market strategies, using research and cross-functional collaboration to support launches, adoption, and growth.

Responsibilities:

• Lead and complete key product marketing milestones that impact nearly 2 million generous donors and more than 75,000 nonprofits and places of worship
• Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve them
• Translate insights into strong positioning and simple, compelling product messaging that communicates Givelify’s value to target audiences. Lead audience validation to improve resonance and effectiveness
• Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance
• Create, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materials
• Track launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identify future growth opportunities
• Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them
• Turn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growth
• Partner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches
• Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forward
• Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use
• Use performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materials

Requirements:

• 3+ years of relevant, demonstrable experience in product marketing
• 5+ years of total experience in marketing and/or strategy
• MBA or MS in marketing or business
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution
• Combination of a customer-centric, data-oriented mindset with creative/brand sensibilities
• Strategic thinker with a data-driven approach to driving content development decisions
• Seasoned at connecting the dots between the psychology of consumer behavior, communication, and data
• Excellent communicator who uses storytelling to break down complex topics into fifth grade concepts
• Strong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholders
• Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously
• Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
• Preference for working in an agile environment with a “get it done” mentality
• Certification(s) in product or customer marketing a plus
• Experience in hypothesis-based test-and-learn growth approach a plus
• Experience in lifecycle marketing a plus