Partner Marketing Manager

The Channel Company is a global provider of data-driven growth acceleration solutions and services for the IT channel. The Partner Marketing Manager leads partner-led marketing initiatives, go-to-market strategies, MDF-funded campaigns, partner enablement, agency coordination, and performance optimization to accelerate revenue growth.

Responsibilities:

• Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives
• Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions
• Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI
• Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials
• Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale
• Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews
• Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies
• Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed

Requirements:

• 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution
• Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement
• Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems
• Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations
• Excellent communicator who can confidently influence partners, agencies, and internal stakeholders
• Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously
• Proficiency in Microsoft Excel, PowerPoint, and Outlook
• To be considered for this opportunity, you must reside in one of these listed states
• Background in B2B, technology, or agency environments preferred