Senior Manager, Client Marketing

Live Nation Worldwide, Inc., through its Ticketmaster division, is hiring a Senior Manager, Client Marketing to manage marketing support for a major client in the Sports and Venues vertical. The role guides client strategy, coordinates digital campaign execution, analyzes performance, and supports revenue growth.

Responsibilities:

• Ensure retention of performance media spend within your client portfolio
• Quarterback flawless execution of complex digital marketing campaigns, analytics projects and other initiatives
• Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions Ticketmaster can offer
• Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives
• Understand and leverage knowledge of ticketing data & ticketing software infrastructure
• Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
• Establish and maintain strong relationships with internal teams and peers
• Lead calls and meetings with clients; developing storylines and content to be shared
• Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications
• Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels
• Support, mentor, and manage a marketing associate manager
• Stay current on live entertainment and marketing industry knowledge

Requirements:

• a proven track record of success in an account management role serving top tier clients
• the ability to manage many complex projects across multiple clients simultaneously
• a deep understanding of digital marketing channels and strategies including on-site advertising, programmatic display, paid social and SEM
• BA/BS in Marketing or a related field
• 5-7 years' experience in similar role within the digital marketing industry
• Strong quantitative skills including analytical abilities
• Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: on-site advertising, SEM, programmatic display, paid social
• Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences
• Understanding and interest in the business side of sports
• Very strong competence in Microsoft Office products and knowledge of AI tools
• Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
• Creative problem-solver
• Exceptional organizational skills
• Ability to work effectively under pressure and tight deadlines
• Digital media agency experience a plus