Enterprise Marketing Manager

Conduent is hiring an Enterprise Marketing Manager to develop and execute integrated marketing strategies aligned with business growth priorities. The role leads go-to-market planning, positioning, content strategy, campaigns, account activation, and sales enablement to support customer acquisition, expansion, and measurable pipeline contribution.

Responsibilities:

• Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs
• Translate portfolio strategy and market opportunities into integrated marketing plans that connect enterprise priorities with account-level execution
• Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements
• Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries
• Identify opportunities to support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities
• Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives that address customer priorities, challenges, and pain points
• Define priority buyer personas and connect solution value to relevant industries, use cases, decision criteria, and stages of the buyer journey
• Translate complex solution capabilities into clear, differentiated, and compelling customer value
• Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints
• Refine messaging and positioning based on market trends, buyer feedback, competitive intelligence, sales insights, and performance data
• Lead the development, maintenance, and governance of enterprise, solution, and sales enablement content
• Develop client-facing assets including presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content
• Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks
• Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and other stakeholders to maintain content accuracy, relevance, and readiness
• Equip sales and account teams with tailored content and tools that support buyer engagement and opportunity advancement
• Partner with Sales Enablement to drive awareness, adoption, and effective use of marketing content, messaging, and tools
• Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, events, and other relevant channels
• Develop targeted marketing programs supporting strategic accounts, priority industries, high-avalue pursuits, new customer acquisition, and expansion within existing clients
• Manage the full campaign lifecycle, including strategy, audience segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization
• Coordinate marketing and sales activation by establishing clear roles, timelines, communication plans, and follow-up expectations
• Partner with Events to align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up
• Establish performance measures for campaigns, targeted programs, content, account engagement, opportunity support, and sales enablement
• Monitor campaign results, digital engagement, content performance, account activity, lead progression, and influenced opportunities
• Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and return on investment
• Translate performance data into actionable recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation
• Use performance insights, buyer behavior, market intelligence, and field feedback to continuously improve marketing effectiveness
• Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing
• Establish clear ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives
• Create consistent planning and review processes that align stakeholders around growth priorities, campaign execution, account activation, and opportunity needs
• Surface market, buyer, account, and field insights that inform portfolio strategy, messaging, content priorities, and marketing investments
• Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline
• Proven experience developing and executing go-to-market strategies and integrated marketing programs
• Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement
• Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement
• Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns
• Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations
• Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment
• Strong cross-functional leadership and stakeholder management skills with the ability to influence across multiple teams and levels of an organization
• Excellent communication, presentation, project management, and organizational skills
• Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment
• Go-to-market strategy and execution
• Account-based marketing
• Buyer insights and market intelligence
• Positioning, messaging, and storytelling
• Demand generation and integrated campaign management
• Content strategy and sales enablement
• Marketing performance measurement and optimization
• Cross-functional leadership and influence
• Data-driven decision making
• Executive communication
• Project and stakeholder management
• Continuous improvement