Account-Based Marketing Manager - TrainAI

RWS is hiring an Account-Based Marketing Manager for TrainAI, its AI data services offering. The role develops account-specific marketing strategies and campaigns, partners with sales on account planning, and tracks engagement and revenue impact across target accounts.

Responsibilities:

• Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc
• Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing
• Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc
• Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis
• Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact
• Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts
• Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation

Requirements:

• 5+ years' ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
• Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead
• Curious, fast-learning and genuinely willing to evolve how they work
• Already uses AI to compress research-to-asset from weeks to hours
• Keeps judgment on quality – knows when the AI draft is confidently wrong
• Grows into extending and improving reusable skills and agents rather than only consuming them
• Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc
• Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map
• Works fluently across disciplines and specialist teams
• Experience working in the AI data services space a definite plus