Product Line Manager

Kettle Cuisine is seeking a Product Line Manager to lead marketing strategy for key growth categories including proteins, sauces, and sides. The role owns category strategy, P&L management, innovation pipelines, product launches, lifecycle management, data analysis, and cross-functional commercial execution.

Responsibilities:

• Strategic category planning driving transformational growth across channels including Consumer and Foodservice
• Drive portfolio excellence including assortment tracking, lifecycle management, and optimization of core, innovation, and seasonal/limited-time offerings
• Deliver innovation pipeline from insight-to-launch for assigned product lines; collaborates closely with
• Commercial functions to deliver innovation agenda including Culinary, Sales, and Commercialization
• Responsible for leading launch strategies that drive excitement behind the initiatives and sell them
• Develops briefs for integrated communications, creative, branding/design, and market
• Analyze business performance to identify and prioritize growth initiatives based on consumer/ customer, brand/category, research, and landscape analysis
• Go beyond reporting, interpret data to uncover the “why" and “so what” behind business
• Collaborate with the Sales & Marketing Analyst for additional data mining, while remaining accountable for full analysis and strategic implications
• Act as the internal subject matter expert for assigned product lines, driving strategy through market insights, competitive intelligence, and culinary trends
• Partner across teams to ensure alignment on strategy, execution, and business
• Lead product line pricing strategy to balance growth and
• Partner with Sales and Marketing to create customer-facing messaging, launch assets, and training that enable commercial success

Requirements:

• Bachelor's degree in Marketing, Business, or related
• 5–7 years of experience in product line management, brand management, or strategic
• Strong understanding of food industry trends and customer needs; CPG or Foodservice experience
• Skilled in leveraging data and insights to shape strategy and
• Proven ability to manage complex cross-functional projects from concept to
• Excellent communication and presentation skills with senior
• Demonstrated self-starter with an entrepreneurial mindset; problem