Growth Marketing Manager: Paid Social

NoGood is an award-winning, tech-enabled growth consultancy that combines strategy, creative, content, data analytics, and proprietary AI technology to drive measurable growth for leading brands. The Growth Marketing Manager will develop and manage paid social strategies and campaigns for multiple clients, collaborate with creative and product teams, analyze performance, and advise clients on improving key acquisition and retention metrics.

Responsibilities:

• Craft strategy and run Paid Social accounts for several clients across verticals. Potential to work in B2B, D2C, and healthcare
• Expertise in technical levers of the search platforms such as match type and query-to-keyword mapping, bid strategy selection, campaign/ad group segmentation, and audience layering (in-market, customer match)
• Have a deep understanding of our client’s products and competitors so you can launch the most effective paid social campaigns that drive period-over-period or year-over-year improvements
• Liaison with the creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc
• Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc
• Staying on top of client communication + demonstrates strong project management skills
• Provide strategic insight on emerging trends and industry developments as they impact the social media landscape

Requirements:

• We are seeking a Paid Social Growth Marketing Manager expert who has managed at least 7 figures in ad spend throughout their career
• This is a client facing role and will navigate client conversations and updates
• You also must have demonstrated experience working with creative teams to ensure you've launched holistic paid social campaigns that encompass a full funnel marketing approach to acquiring & retaining customers
• Minimum 3+ years of experience managing ad spend across Meta platforms
• Spent at least 7 figures in ad spend ($1 million – $10 million minimum) across your career
• Deep knowledge liaising with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places
• You must have experience working with the creative team to produce high quality ad assets (static imagery & video) that have proven to drive lower funnel results while staying true to branding guidelines
• You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested
• You must be highly analytical and obsessed with achieving client KPIs
• Passionate about the social media landscape, and can demonstrate thought leadership in the space
• If you have experience managing spend for a B2B SaaS product or a D2C brand, that's a major plus
• If you have experience managing ad spend across other paid social channels (LinkedIn, TikTok, Reddit), that's a major plus
• having experience with Google Tag Manager and Hubspot is a plus
• Experience with the intersection of paid, owned and earned media in social campaign orchestration is a plus