Sr. Marketing Manager

ProBio, a subsidiary of GenScript, is a global CDMO providing end-to-end services for plasmids, antibodies, and cell and gene therapies. The Senior Campaign and Content Marketing Manager will lead integrated, multi-channel marketing campaigns and content strategies across the customer lifecycle, using customer insights and performance data to drive awareness, engagement, pipeline, and revenue growth.

Responsibilities:

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments
• Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization
• Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes
• Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking
• Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery
• Present campaign strategies, recommendations, and performance insights to senior leadership
• Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics
• Map customer journeys and ensure marketing activities support customers at each stage of the buying process
• Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns
• Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning
• Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals
• Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels
• Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey
• Champion ProBio's value proposition across campaigns, content, and customer touchpoints
• Define KPIs and success metrics for campaigns and content initiatives
• Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI
• Provide recommendations based on performance data, customer insights, and market trends
• Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness

Requirements:

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing
• Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results
• Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution
• Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services
• Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams
• Strong analytical mindset with experience using data and insights to optimize marketing performance
• Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders
• Highly organized and capable of managing multiple priorities in a fast-paced, global environment
• Bachelor's degree required
• preferably within life sciences, biotechnology, CDMO, or related industries
• Experience working with scientific subject matter experts and within a regulated industry is highly desirable
• MBA or advanced scientific qualification is a plus