Senior Manager, Conferences & Field Marketing, U.S. (all genders)

Lecturio is an international medical and nursing e-learning platform serving students and educational institutions. The Senior Manager, Conferences & Field Marketing will own the U.S. conference program, managing approximately 30 events annually from planning and budgeting through execution, lead activation, reporting, and optimization. The role will also develop scalable global field marketing operations, manage an international team member, and coordinate U.S. conference and association partnerships.

Responsibilities:

• Own the annual U.S. conference calendar and end-to-end execution of approximately 30 national and regional events
• Manage budgets, timelines, vendors, sponsorship deliverables, booth logistics, booth content, travel, staffing, shipping, and on-site execution
• Partner with Marketing, Sales, and senior leadership to prioritize events and ensure strong forward planning
• Lead on-site execution for Tier 1 and selected Tier 2 conferences
• Define clear goals for priority events, including leads, meetings, demos, target-account engagement, and pipeline contribution
• Coordinate pre-event promotion, booth experience, lead capture, and post-event follow-up across Marketing, Lifecycle, and Sales
• Support higher-value activations such as workshops, meetings, dinners, and partner events
• Ensure leads are captured accurately and moved quickly into the right CRM and follow-up workflows
• Track conference spend, lead generation, cost per lead, meetings, demos, opportunities, and downstream pipeline impact
• Build clear year-over-year reporting and visibility into event performance
• Use performance data to recommend improvements to future event selection, investment, sponsorships, and execution
• Manage and support the team member responsible for international conference execution
• Support selected Tier 1 international conferences and maintain visibility across the global conference calendar
• Refine scalable playbooks, processes, vendor systems, and reporting standards that can be used across regions
• Ensure consistent quality and measurement across U.S. and international events
• Coordinate Lecturio’s U.S. conference and association partnerships and ensure commitments and sponsorship benefits are fully activated
• Act as the key liaison between external partners and internal Marketing, Sales, healthcare experts, and leadership
• Identify opportunities to increase partnership value through speaking, workshops, webinars, research, content, and co-marketing

Requirements:

• 3–6 years experience in B2B field marketing, conference marketing, event marketing, or a comparable role
• Strong experience managing complex conferences or trade shows from planning through on-site execution and follow-up
• Excellent project management skills and the ability to manage a high-volume annual event calendar
• Experience managing budgets, vendors, logistics, sponsorships, and multiple stakeholders
• Comfortable working closely with Sales and Marketing teams to connect events to lead generation and pipeline
• Data-driven, with experience measuring event performance, ROI, and downstream impact
• Experience managing or mentoring another team member
• Strong communication and stakeholder management skills
• Experience in healthcare, education, SaaS, or another complex B2B environment preferred