Growth Marketing Lead (Performance Marketing)

Prosoma builds Living Well, a digital psychological support app for people affected by cancer. The Growth Marketing Lead will drive patient and partner acquisition, improve enrollment and engagement funnels, manage performance marketing campaigns, and establish measurable growth playbooks and dashboards.

Responsibilities:

• Scale acquisition. Personally run paid search and social, owning budgets, campaigns, landing pages and creative tests. Grow qualified demand against agreed cost-per-enrolled-patient targets
• Know the customer. Speak with patients and caregivers and work closely with navigators. Combine their questions and language with search intent, partner context and funnel data to understand what prompts interest, earns trust and holds people back before writing a headline
• Turn insight into playbooks. Segment patients and caregivers by what they need and how they seek help, and clinical referrers by role and workflow. Build direct and partner-specific campaign playbooks covering trigger moments, objections, proof points, messaging, channels, referral handoffs and follow-up
• Build the creative engine. Establish a steady rhythm of briefing and testing patient-centered ads, hooks, copy and landing pages. Move quickly, scale what works and keep health claims clear and responsible
• Improve the whole funnel. Diagnose drop-offs from click or referral through enrollment, first use and month two. Run conversion, onboarding and re-engagement experiments with product and care colleagues, using cohort data to understand engagement and retention
• Make partner programs perform. For live B2B and B2B2C programs, develop patient-facing campaigns and referral journeys with partnerships and care teams. Make referrals easier for clinicians and enrollment easier for patients; test prompts, materials, handoffs and follow-up; measure referral-to-enrollment and activation by partner and program
• Make performance visible. Build a CEO-facing growth dashboard showing spend, qualified demand, referrals, stage conversion, acquisition cost by route, activation and retention cohorts. Use it to set priorities and identify measurement gaps

Requirements:

• At least five years of hands-on performance or growth marketing, including personal ownership of paid budgets and evidence of scaling acquisition within cost targets
• Strong customer research and creative judgment, with the ability to turn patient insight and funnel analysis into campaigns and conversion improvements
• Fluency in campaign measurement and dashboard building, plus practical experience working within sensitive-category ad targeting, data-use and claims rules. You know how to measure results without exposing patient information
• Fluency with AI tools for creative development and analysis
• The pace and collaboration skills to work across marketing, partnerships, product and care
• Digital health experience is a plus