Growth Marketing Strategist (NYC Market)

BuildingLink provides property-management and resident-communication software for residential communities. The Growth Marketing Strategist will own revenue growth in the Greater NYC market through account-based campaigns, customer expansion, new-logo acquisition, demand generation, and marketing attribution in partnership with Sales and Customer Success.

Responsibilities:

• Own the NYC growth plan: which accounts, segments, and products to prioritize, with multiple campaigns running throughout the year
• Grow existing customers by driving upsell and cross-sell of additional products and modules (such as KeyLink, TippingLink, and ManageHOA) and expanding single-building relationships into full management-company portfolios
• Win new logos through expansion plays with account-based programs aimed at priority buildings and management companies not yet on BuildingLink
• Build and run multi-channel campaigns in HubSpot, personalized by account, persona, and product. Utilizing AI and automations to turn it into an autonomous ABM marketing machine
• Use data to identify where to focus, test channels, offers, and messaging to understand what drives pipeline, and use those insights to forecast marketing impact for stakeholders
• Partner with Customer Success to spot expansion signals and coordinate timing, and with Sales on larger opportunities and handoffs
• Own attribution and reporting on marketing-sourced pipeline and revenue

Requirements:

• An advanced-level fluency in HubSpot is a requirement of this position
• 3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle), including owning a program, segment, or market on your own
• A track record of growing revenue inside existing accounts and generating new pipeline
• Hands-on HubSpot experience. You build your own campaigns and are comfortable working in HubSpot, Salesforce, and Product data
• Analytical. You set goals in pipeline and revenue, test what works, and can explain the results
• A clear communicator who can tailor a message to a board member, a property manager, or a management-company executive
• Strong knowledge of the Greater NYC market, market terminology, and the ability to build relationships with local property and management-company decision-makers
• Property management or PropTech experience is a strong plus