Principal Field Marketing Manager, Mid-Market

Intuit is building a platform for mid-market businesses, with its Regional Marketing team supporting growth. The Principal Field Marketing Manager will partner with field sales to create and progress pipeline, localize integrated campaigns, and execute regional, autonomous, and account-based marketing programs. The role also manages regional budgets, measures pipeline impact, and feeds field insights back to central marketing teams.

Responsibilities:

• Own pipeline creation and progression targets for your assigned mid-market pods, and be accountable for marketing’s contribution to their bookings goals
• Serve as the primary marketing partner to pod sales leaders - join pipeline reviews, understand the account landscape, and build quarterly field marketing plans grounded in their priorities
• Localize and activate centralized integrated campaigns and Intuit-led events for your region, ensuring strong regional attendance, follow-up, and pipeline conversion
• Design and execute autonomous local programs - ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations - based on the specific needs of your territory
• Orchestrate 1:few and 1:1 ABM programs against priority account lists built jointly with sales, spanning air cover, personalized content, and direct engagement
• Manage regional budget with rigor, measuring every program on pipeline impact and reallocating spend to what works
• Close the loop relentlessly: track lead follow-up with SDRs and AEs, report on sourced/influenced pipeline and progression, and share learnings across the Regional Marketing team
• Act as the voice of the field back into central marketing - feeding regional insight into campaign, content, and product marketing teams to sharpen the mid-market motion

Requirements:

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization
• A track record of building pipeline with and for sales teams — you speak in sourced and influenced pipeline, conversion rates, and velocity, not just MQLs
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships, end to end
• Working knowledge of ABM strategy and tooling (e.g., 6sense, Demandbase, or similar) and marketing automation / CRM (Marketo, Salesforce, or similar)
• Strong sales empathy and communication skills — comfortable in pipeline councils and forecast conversations, and skilled at earning trust with sellers and sales leaders
• A builder's mindset: you thrive with autonomy, move fast with imperfect information, and are equally comfortable executing centralized plays and inventing local ones