Senior Manager, Field Marketing

Tactile Medical develops at-home therapy devices for lymphedema, chronic venous insufficiency, and respiratory illnesses. The Senior Manager, Field Marketing leads the regional Field Marketing team, translates commercial and channel strategies into territory-level execution, and partners with sales and cross-functional teams to improve customer engagement and business results.

Responsibilities:

• Lead, coach, and develop the team of regional Field Marketing Managers, setting clear expectations for territory execution, field readiness, and adoption
• Develop field marketing strategies that translate product and channel priorities into customer-facing programs, sales initiatives, and regional market development activities
• Own the field marketing operating cadence, including planning cycles, campaign rollout timing, field readiness reviews, and team communication rhythms
• Partner with Sales, Product Marketing, Market Access, and Marketing Communications to deliver integrated commercialization programs and localized field execution
• Serve as a strategic marketing partner to Sales leadership by enabling execution through training, messaging, tools, customer insights, and commercialization support
• Analyze market intelligence, customer insights, sales feedback, and performance data to identify opportunities and refine go-to-market priorities
• Drive Voice of Customer and Voice of Sales efforts by gathering field intelligence, monitoring competitive activity, and translating insights into actionable recommendations
• Build trusted relationships with customers, physicians, key opinion leaders, and sales teams through in-market engagement, clinical education, congresses, and industry events
• Champion a data-driven approach using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, and related tools to guide territory targeting and reduce administrative burden on sales
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, or related field, or equivalent combination of education and experience
• 8+ years of field, channel, trade, downstream, commercial marketing, sales enablement, or related customer-facing marketing experience
• 3+ years of people management experience, including experience leading, coaching, or developing distributed or regional teams
• Strong project management and prioritization skills with the ability to manage multiple regions, campaigns, and cross-functional priorities simultaneously
• Experience using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, or related tools to inform targeting, field execution, and performance tracking
• Valid driver's license required
• Medical device, healthcare, durable medical equipment, or related industry experience
• MBA or advanced degree in Marketing, Business, Healthcare Administration, or related field
• Experience supporting customer-facing sales teams in a field-based or regionally aligned model
• Experience launching or scaling field marketing, channel marketing, or commercial enablement programs
• Experience influencing sales, marketing, and cross-functional leaders in a matrixed environment