Performance Marketing Manager

Prenuvo is a healthcare company focused on proactive healthcare through fast, safe, non-invasive whole-body MRI scans. The Performance Marketing Manager will execute and optimize paid social and paid search campaigns, manage testing and budgets, analyze performance data, and support customer acquisition growth across emerging media channels.

Responsibilities:

• Execute day-to-day campaign management + analysis across paid social (Meta, TikTok, Reddit), paid search (Google Ads, Microsoft Ads) including bid, budget, audience, and creative optimizations
• Refresh ad copy, creative assets, and extensions in collaboration with the internal team
• Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners
• Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase)
• Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as Prenuvo expands its media mix
• Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization
• Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews
• Utilize paid media technology to manage campaigns, bids, and budgets at scale

Requirements:

• Applicants must be legally authorized to work in the United States at the time of hire and must not require employer sponsorship for a work visa (current or future)
• 5-8 years of hands-on experience managing paid social and paid search campaigns
• Proven success managing seven-figure monthly budgets and optimizing to CPA and ROAS targets
• Deep proficiency in paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads), with a strong grasp of campaign structure, automation levers, and creative optimization
• Strong analytical mindset; ability to interpret data and pivot quickly based on performance insights
• Excellent communication and collaboration skills; comfortable working cross-functionally in a fast-paced environment
• Familiarity with other platforms such as Pinterest, Reddit and tools like Google Analytics a plus
• Experience in high-AOV consumer, healthcare, or wellness categories a plus