Sr Product Marketing Manager

Amwell is transforming healthcare through technology-enabled care solutions that improve access to convenient, affordable, and effective care. The Senior Product Marketing Manager will drive commercialization through go-to-market initiatives, platform positioning, sales and RFP enablement, strategic deal support, and outcome-driven messaging for payer markets. The role partners cross-functionally with Product, Sales, Marketing, Customer Success, and clinical teams to deliver measurable commercial impact.

Responsibilities:

• Develop and refine platform positioning that differentiates solutions in the payer market
• Define go-to-market strategy including target segments, launch sequencing, and success metrics
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization
• Develop launch messaging, sales tools, and enablement materials aligned with established positioning
• Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks that accelerate RFP response development
• Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
• Incorporate field feedback to continuously improve sales tools and messaging
• Track and analyze launch and enablement performance to continuously improve commercialization outcomes
• Translate complex product and clinical capabilities into clear, outcome-driven messaging
• Maintain and evolve competitive battlecards and positioning guidance
• Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement
• Partner with Product teams to understand roadmap priorities and upcoming launches
• Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
• Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
• Coordinate with Sales Enablement to support internal training and field readiness

Requirements:

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills