Product Marketing Manager

Bright Horizons is an education and care company offering childcare, elder care, and educational support. The Product Marketing Manager will develop and execute strategic, multi-channel marketing initiatives for childcare and preschool programs, including market research, product positioning, messaging, campaign analysis, and go-to-market planning.

Responsibilities:

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business
• Conduct market research and competitive analysis to inform product positioning and differentiation
• Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth
• Track and analyze key metrics to measure the impact and success of marketing campaigns
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy

Requirements:

• Bachelor's degree in Marketing
  • In lieu of a degree an additional 5 years of experience may be considered
• 5 years in Marketing
• (preferably in the early education/childcare/preschool industry)
• Proven experience in marketing, preferably in the childcare or education industry
• Work autonomously and consult with necessary parties on key decisions
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
• Demonstrated success in developing campaigns that measurably generate interest in a product or service
• Strong verbal and written communication skills
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position