Senior Product Marketing Manager, CDP

Hightouch is an Agentic Marketing Platform powered by a Composable CDP that helps marketing teams leverage data and AI to grow their businesses. The Senior Product Marketing Manager will own go-to-market strategy for MarTech, Data, and AI product investments, including integrated campaigns, positioning, website messaging, sales enablement, internal messaging, and customer case studies.

Responsibilities:

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on integrated marketing launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

Requirements:

• 5+ years of experience in Product Marketing
• Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
• Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Prior experience in product marketing within B2B
• ideally at companies that are selling to the enterprise
• Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market
• Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable
• Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms
• Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats