CRM Program Marketing Manager (Remote)

Experian is a global data and technology company serving people and businesses across multiple markets. The CRM Program Marketing Manager will lead the strategy, execution, and measurement of email, push, and SMS lifecycle campaigns for the Home vertical, using data to improve customer engagement and coordinating with product, marketing, analytics, and other stakeholders.

Responsibilities:

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches
• Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement
• Support multi-channel communication programs that align business goals with customer needs

Requirements:

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area
• Experience delivering communication programs at an enterprise scale
• Experience measuring campaign performance and using results to guide campaign decisions
• Experience working with cross-functional teams such as product, marketing, and analytics
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines
• Bachelor's degree in marketing, business, communications, or a related field