Senior Manager, Trade Marketing

Paula’s Choice Skincare is a global skincare company focused on science-backed products and empowering individuals to define beauty on their own terms. The Senior Manager, Trade Marketing will own trade marketing strategy and execution across the Americas retail portfolio, manage budgets and joint business planning, and lead retail partner relationships. The role also oversees digital shelf strategy, ratings and reviews governance, campaign analysis, and cross-functional team leadership.

Responsibilities:

• Own the Americas trade marketing calendar and localization of Global Brand's GTM plans for core, newness, and tentpole moments — translating global strategy into retailer-specific execution across the full retail portfolio
• Own the management of Americas trade marketing budget: build the annual plan, allocate spend across partners and moments, and manage OpEx tracking, invoice timeliness, and quarterly reforecasting in partnership with sales lead
• Lead annual and quarterly Joint Business Planning (JBP) with retail partners— setting shared growth targets and investment priorities, in close partnership with Sales Lead
• Lead marketing strategy and execution needed for P.C Sephora LATAM expansion
• Serve as the senior marketing relationship owner —the day-to-day contact — for Sephora US, Sephora Canada, Sephora LATAM
• Own strategy, kick-off, execution, and results reporting for Core, Newness, and promotional trade marketing plans, including tent-pole moments like SEPHORIA
• Lead executive-level partner relationships: represent Paula's Choice at market week, business reviews, and partner strategy sessions, escalating and resolving conflicts between Paula's Choice priorities and retailer asks
• Provide guidance in partnership with Sales Lead around retail media network strategy and off-site media needs across all Americas markets to Paid Media Team
• Own the monthly and quarterly 360 trade marketing readout across the full portfolio, translating retailer-level results into a portfolio view for leadership
• Develop and execute in app preview GTM retail in-app previews, digital programs, and "firsts"/beta opportunities — proactively pitching Paula's Choice as a strategic partner, not just responding to retailer asks
• Own all North American Retail PDP asset strategy for new launches and core, including brief standards, kick-off cadence, and timeline governance across partners
• Own digital shelf standards across the portfolio: PDP copy, imagery, and video freshness, and escalate gaps to Creative/Brand leadership
• Oversee retail PR and digital programs with Canada and LATAM agencies — evaluating performance, approving spend, and setting the annual product launch calendar and strategy in partnership with Sales Lead
• Partner with Brand Social & Influencer on influencer and social support tied to retail launches
• Own the Americas Ratings & Reviews vendor relationship, contract, and budget — setting strategy in partnership with sales and negotiating terms and ensuring seamless execution
• Set the audit cadence and standards for product ratings, reviews, copy, and badging across the portfolio, and hold partner and internal teams accountable to them
• Report digital shelf health and R&R performance to leadership as a standing trade KPI, with clear action owners when standards slip
• Manage and develop 1 direct report, setting goals, running regular development conversations, and building bench strength for the trade function
• Act as the NA senior trade voice in cross-functional planning with Sales, Education, Product Marketing, Brand Marketing, VM, Creative, and Finance — issuing directives to other teams rather than only receiving them
• Represent NA Trade Marketing in executive/leadership reviews, presenting portfolio strategy, results, and investment recommendations directly
• Own post-campaign analysis at the portfolio level, translating retailer-by-retailer results into strategic recommendations for the next planning cycle
• Partner closely with Sr. Manager of Digital Americas, VP of Sales, VM and Global Brand
• Other responsibilities as assigned by your manager

Requirements:

• 5+ years of experience in retail/trade marketing or brand management for a beauty brand (hair, color, skincare, fragrance and/or tools), with experience managing at least 1 direct report
• Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner
• Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts
• Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations, with the judgment to know which lever drives results for a given moment or partner
• Proven ability to build and sustain strong retail relationships that translate into incremental support, placement, and visibility
• Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy
• Executive presence: able to represent trade strategy and results directly to senior leadership
• Strong communication skills, strategic and financial thinking, and the ability to lead cross-functionally without direct authority
• Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy
• OMNI thinker at retail — equally savvy at digital marketing and brick-and-mortar
• 5+ years in trade/retail marketing inside Sephora or a brand sold at Sephora US or Canada, plus experience with a second Americas retail channel (mass, Amazon, or specialty)
• Prior P&L ownership for trade investment or retail media budget, with a track record of improving ROI
• Experience managing or mentoring direct reports and leading major A+ programs
• Familiarity with ratings and reviews programs and retail media network management across multiple retailers