Growth Marketing Industry Lead IRC302859

GlobalLogic is a global digital engineering company backed by Hitachi that helps organizations create digital products, platforms, and services. The Growth Marketing Industry Lead will drive industry-led go-to-market strategies, demand generation, integrated campaigns, and growth programs across healthcare, BFSI, retail, media and entertainment, and communications industries. The role will collaborate with sales, marketing, customers, partners, and industry stakeholders to accelerate pipeline and revenue growth through insight-driven programs.

Responsibilities:

• Build and drive industry-led GTM strategies
• Develop strong on-the-ground understanding of aligned industries through customer engagement, market immersion, ecosystem interactions, and competitive intelligence gathering to identify trends, opportunities, and customer needs
• Establish and maintain strong relationships with key customers, strategic accounts, ecosystem partners, and industry stakeholders to identify case studies for development, strengthen market presence and gather actionable business insights
• Liaise closely with the Global Growth Strategy and ABM Lead to support the development and execution of firm-wide growth strategies, ABM initiatives, and bespoke industry-specific campaigns
• Lead the development of targeted, insight-driven growth programs tailored to specific industries, accounts, and buyer personas
• Manage ICP (personas) development and GTM SWOT analysis for target industry segments, including account identification, competitive analysis, ecosystem collaboration, and channel strategy recommendations
• Lead the creation of strategic marketing content, including thought leadership, collateral, case studies, newsletters, and campaign communication assets, in collaboration with the Marketing Content Lead
• Recommend and shape campaign tactics across social media, communications, and digital demand generation channels while partnering with the Communications and Digital Marketing teams for execution and measurement
• Ensure seamless alignment and execution of marketing initiatives by collaborating across internal and external cross-functional teams
• Manage campaign sales enablement requirements, including campaign data, assets, and deliverables within the marketing portal
• Drive and scale event marketing initiatives with the Events Leader across virtual and in-person formats, including event strategy, participation planning, pre- and post-event campaigns, and audience engagement activities
• Partner with the ABM Lead to support strategic industry accounts within the ABM program and identify upsell/cross-sell opportunities through 1:1 to 1:many campaigns
• Analyze campaign effectiveness, marketing ROI, and program performance to optimize future campaigns and improve overall marketing impact
• Providing ROI reporting across marketing channels
• Managing email programs, audience segmentation, database execution, and Marketo operations
• Managing creation and execution of campaign assets
• Supporting event logistics and outreach activities
• Managing social media strategy and execution for campaigns
• Executing centralized campaigns that can be customized with industry-specific positioning

Requirements:

• 20+ years of demand generation experience within a Campaign Management, Demand Generation, or Field Marketing role in a B2B professional services and/or SaaS company
• Strategic and creative thinker with strong planning, organizing, and problem-solving capabilities, and a passion for leveraging data, insights, trends, and on-ground industry intelligence to understand customer behavior
• Proven ability to build and nurture strong relationships with customers, stakeholders, ecosystem partners, and decision-makers across aligned industries
• Experience collaborating with sales and business leaders to develop insight-led strategies and campaigns that positively influence buyer behavior and accelerate growth
• Understanding of and experience with how to effectively apply artificial intelligence in the growth marketing process, to improve speed, quality and measurement
• Strong understanding of demand generation approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, predictive, and conversational marketing
• Knowledge of personas, buyer journeys, campaign tactics, and content mapping across different stages of the funnel
• Strong project management skills with the ability to collaborate across cross-functional teams, prioritize high-impact initiatives, and manage multiple programs simultaneously
• Demonstrated analytical ability to track, measure, and report campaign ROI and performance metrics to executive leadership teams
• Strong communication and stakeholder management skills with a collaborative, team-oriented mindset
• Sound knowledge of B2B marketing concepts with experience in marketing IT products/services
• High level of digital literacy with strong working knowledge of Excel, Salesforce, Marketo, and CRM platforms
• Bachelor's degree in a relevant discipline
• experience in marketing IT products/services preferred
• MBA preferred