B2B Growth Marketing Manager – Industrial/SaaS

AssetWatch is a SaaS company focused on predictive maintenance and manufacturing uptime. The B2B Growth Marketing Manager will own full-funnel, multi-channel campaigns, execute campaigns in HubSpot, align with sales and revenue operations, and optimize performance to generate qualified pipeline and revenue.

Responsibilities:

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end-to-end, including building and launching campaigns in HubSpot
• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed
• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
• Support sales with campaign insights, follow-up strategies, and enablement materials
• Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
• Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
• Build and maintain campaign reporting dashboards in HubSpot
• Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
• Maintain clean campaign data and proper attribution tracking

Requirements:

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands-on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRM and marketing-sales alignment
• Ability to manage both strategy and execution in a fast-paced environment
• Collaboration within core working hours is required