Product Marketing Manager

Aven Hospitality is an innovative technology provider delivering hospitality commerce, distribution, payments, operations, and AI-enabled solutions. The Product Marketing Manager will lead product marketing strategy across high-growth solutions, shape positioning and go-to-market execution, and drive adoption, differentiation, and measurable business outcomes. The role partners with product, marketing, sales, and customer success teams to translate complex hospitality technology into clear customer value.

Responsibilities:

• Lead product marketing strategy across a portfolio of products, including high-growth acres such as AI-enabled solutions, payments commerce and other strategic product priorities
• Define and evolve positioning, messaging frameworks, and value propositions that differentiate us in the market
• Drive cross-functional planning and alignment for product launches and releases; build scalable processes that enable collaboration across stakeholders
• Partner with product and commercial leaders to drive market-informed strategic recommendations
• Leverage buyer insights, competitive intelligence, and market trends to inform roadmap decisions and GTM approaches
• Anticipate competitive shifts and guide leadership in adjusting strategy, messaging, or GTM motions
• Monitor market trends in AI, payments, hospitality technology, digital commerce, and automation to identify opportunities, risks, and differentiated positioning
• Architect GTM strategy for your products, including target segments, messaging pillars, buyer journeys, launch motions, and commercial readiness plans
• Build solution-level messaging and enablement that helps sales teams clearly communicate the business value of our solutions
• Collaborate closely with growth, brand, and sales leadership to integrate events, campaigns, and programs into a unified demand strategy
• Develop and optimize sales enablement programs that equip teams with tools, narratives, and insights to drive results
• Own the planning, cross-functional coordination, and execution of major launches and releases
• Establish KPIs, measure success, and communicate insights to stakeholders, using data to influence prioritization and continuous improvement
• Translate complex product capabilities into launch strategies, messaging, enablement, and customer-facing materials that clearly articulate business value
• Serve as a trusted advisor to product and commercial teams, providing market insights and strategic recommendations
• Lead alignment across product, marketing, sales, and customer success, navigating competing priorities and ensuring clarity of messaging
• Influence key stakeholders at all levels, fostering collaboration and driving decision-making that aligns with company objectives
• Mentor junior team members, elevate the PMM function, and embed best practices and operating rhythms across the team
• Serve as a role model for cross-functional collaboration, strategic thinking, and executional excellence

Requirements:

• 7+ years of product marketing experience, including strategic, market-facing leadership
• Demonstrated ability to translate technical, emerging, or highly complex product capabilities into clear positioning, customer value, sales narratives, and GTM plans
• Proven ability to develop and drive product marketing strategy across multiple stakeholders and teams
• Demonstrated success in influencing senior leaders and aligning cross-functional teams in complex, matrixed environments
• Strong analytical skills; able to synthesize complex market data into clear strategic recommendations
• Exceptional storyteller, able to communicate complex concepts to executive, technical, and customer audiences
• Experienced in building frameworks and processes that scale product marketing impact across the organization
• Strong project and program leadership skills; able to manage multiple high-visibility initiatives simultaneously
• Proficient in CRM, collaboration, and marketing tools (e.g., Salesforce, Microsoft Teams, Marketing Cloud/Pardot)
• Exceptional communication and presentation skills; experienced engaging senior executives and cross-functional leaders
• Demonstrated owner's mindset: proactive, accountable, and committed to driving outcomes
• Experience marketing AI, payments, fintech, commerce, hospitality technology, or complex B2B SaaS solutions preferred