Sr. Marketing Manager, Demand Generation

GE Vernova is seeking a Senior Marketing Manager, Demand Generation to support its Enterprise SaaS Software business. The role owns end-to-end demand generation and marketing operations, executes multi-channel and ABM campaigns, manages Marketo and Salesforce processes, and drives measurable pipeline growth and campaign ROI.

Responsibilities:

• Develop and execute multi-channel demand generation and ABM campaigns — including content syndication, email nurtures, direct mail, referral programs, and demo programs — to drive lead generation, pipeline growth, and revenue
• Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized assets across the buyer's journey
• Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns, ensuring enablement and clear communication throughout all stages
• Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization, ensuring alignment with Salesforce for accurate lead flow, scoring, and routing
• Manage lead scoring, routing, and lifecycle processes in partnership with sales operations, troubleshooting sync issues and maintaining data integrity between platforms
• Build and maintain automated dashboards to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution
• Partner closely with the SCS marketing team, agency partners, and central marketing team to ensure consistent, aligned campaign execution across the business
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting
• Manage timelines, budget, and resources to ensure successful campaign delivery and drive measurable revenue impact, while serving as a brand ambassador for consistent messaging

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes
• Ability to travel domestically/internationally as needed (~20%)
• Enterprise SaaS or commercial software industry experience strongly preferred
• Marketo Certified Expert (MCE) or similar credential
• Experience with ABM platforms (e.g., 6sense, Demandbase)
• Experience with Google Analytics or Adobe Analytics
• Experience growing a database organically via multiple channels
• Strong project management and prioritization skills; ability to work cross-functionally in a global organization
• Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings
• Ability to learn new technologies, products, and systems quickly