Product Manager, Acquisition

Figma is a design and collaboration platform that helps teams bring ideas to life through real-time workflows, prototyping, code translation, and AI. The Product Manager, Acquisition will lead user acquisition and top-of-funnel growth, including logged-out and sign-up experiences, search visibility, experimentation, and EDU product strategy.

Responsibilities:

• Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
• Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
• Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
• Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
• Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

Requirements:

• 5+ years of product management experience
• Experience leading major product or growth initiatives across user-facing products
• Demonstrated ability to connect team-level work to broader business and user value through metrics
• Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
• Deep user empathy, with the ability to navigate and understand complex product spaces
• Demonstrated understanding of AI-powered product development trends and their implications for our industry
• Track record of delivering impact through data-driven experimentation and strategic bets