Principal Product Manager- Activation

Evolve is hiring a Principal Product Manager for Activation to own the homeowner journey from signed agreement to a live, bookable vacation rental listing. The role focuses on improving activation rates, time to launch, and 180-day retention through product strategy, experimentation, automation, and partnership with onboarding, operations, and marketing teams.

Responsibilities:

• Own the product roadmap from signed agreement to a live, bookable listing, with activation rate, time to live and 180-day retained activations as the measures of success
• Find where owners stall — property setup, photo scheduling, permits, rates, multi-property onboarding — and decide what to fix first and how
• Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders
• Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call
• Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort
• Work closely with Onboarding and Operations, who run the process today, to change the system underneath it rather than adding more manual work
• Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup
• Talk to owners — single-property and portfolio — and turn what you learn into product decisions

Requirements:

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value
• Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side
• A track record of moving activation, conversion or early retention metrics, with the experiments to show for it
• Experience partnering with operations or field teams to automate manual processes
• Strong SQL and hands-on with product analytics tools like Amplitude — you build your own funnels and cohorts
• Comfortable at the spec level with engineers, and able to take products from discovery through launch and iteration
• AI-native working style — you use tools like Claude or Cursor in your daily work for specs, research synthesis and analysis; this is a baseline here, not a differentiator
• experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing), with vacation rental, real estate, hospitality or property management, and with multi-property or business customers alongside individual ones