Marketing Manager, Employer Solutions GTM

University of Phoenix is an educational institution seeking a Marketing Manager, Employer Solutions GTM to execute B2B and B2B2C marketing initiatives for its Employer Alliances and Employer Solutions segments. The role develops and optimizes integrated content and marketing programs, supports sales and client services, coordinates cross-functional stakeholders, and drives demand, revenue, enrollment growth, and KPI performance.

Responsibilities:

• Execute integrated marketing and content strategies to enhance brand positioning and drive audience engagement
• Manage the creation, edit, and optimize high-quality content, including blog posts, case studies, social media posts, and sales enablement materials
• Provide strategic support to sales and client services, fostering effective stakeholder collaboration
• Manage and execute marketing programs across channels, aligning with go-to-market objectives and driving campaigns from concept to completion
• Develop enablement materials and playbooks for internal teams, ensuring consistent messaging and support for sales efforts
• Collaborate with Creative teams, internal sales and client services partners, and external partners to deliver impactful marketing content across email, social media, web, and other channels
• Plan and execute webinars while monitoring competitive and audience insights to optimize strategies
• Support field teams with materials aligned to go-to-market goals, ensuring seamless execution and alignment
• Perform other duties as assigned or apparent

Requirements:

• • Bachelor's degree in marketing or related field
• • 4 years of experience in brand marketing, content marketing or a related field
• • Strong project management skills with the ability to juggle multiple priorities and meet deadlines
• • Proficiency in InDesign and other creative tools
• • Demonstrated ability to collaborate with cross-functional teams and external vendors to deliver results
• • Proven ability to develop and execute successful marketing strategies and campaigns, with a focus on content marketing
• • Excellent written and verbal communication skills, with a focus on crafting engaging and persuasive content
• • Interest and aptitude for learning new marketing skills and technologies
• • Strong attention to detail and a commitment to delivering high-quality work
• • Strong copy writing/editing skills
• • Strong analytical skills to measure content performance and optimize for impact