Growth Marketing Manager

Catalina Island Company is a hospitality and destination experience organization serving guests and visitors on Catalina Island. The Growth Marketing Manager owns demand generation and develops campaigns across digital advertising, social media, influencer partnerships, content promotion, and events to increase awareness, visitation, attendance, and revenue. The role uses analytics, testing, and optimization to improve campaign effectiveness and support business goals.

Responsibilities:

• Develop and execute campaigns designed to attract new visitors to Catalina Island
• Drive awareness and consideration for Catalina Island Company hotels, restaurants, activities, events, and experiences
• Support occupancy, visitation, and revenue goals through targeted acquisition campaigns
• Identify new audience segments and acquisition opportunities
• Understand how key events generate measurable increase in new visits
• Align marketing campaigns with occupancy, visitation and revenue goals
• Develop campaign briefs and landing page requirements
• Partner with the CMS Administrator to publish campaign content
• Ensure campaign messaging is consistent across channels, coordinating paid, social, influencer, email and website promotion
• Support website content updates related to acquisition campaigns
• Develop and execute marketing plans for company events to drive ticket sales and attendance
• Grow awareness among target travel audiences
• Increase consideration for Catalina Island experiences
• Develop content distribution strategies across owned and paid channels
• Build and engage communities that support visitation goals
• Own the company social media calendar across all platforms
• Manage Hootsuite publishing, monitoring, reporting, and optimization
• Collaborate with the Graphic Designer and Director of Marketing to distribute compelling visual content
• Promote major events, seasonal campaigns, and destination experiences
• Grow audience engagement and social reach
• Identify opportunities to increase awareness through partnerships and social initiatives
• Monitor industry trends and emerging platforms
• Execute digital advertising campaigns across Meta and other approved platforms
• Manage retargeting initiatives in partnership with agency partners and the Director of Marketing
• Monitor campaign performance and recommend optimizations
• Support testing of audiences, messaging, and creative approaches
• Identify, evaluate, and coordinate influencer partnerships
• Support media and content amplification opportunities ensuring measurable outcomes and lift in ICO followers
• Monitor campaign, website, and social media performance using Hootsuite, Meta, Google Analytics 4, Eventbrite and other marketing tools
• Analyze visitor acquisition, engagement, and event demand trends
• Identify opportunities to improve campaign effectiveness and return on marketing investment
• Recommend campaign, audience, and budget adjustments based on performance data
• Contribute to monthly marketing scorecards and performance reporting
• Provide insights and recommendations to improve awareness, visitation, and event attendance

Requirements:

• Ability to manage multiple campaign assets and deadlines in a fast-paced environment
• Strong collaboration and communication skills
• Must possess a valid California Driver's License with a clean driving record
• Experience in digital marketing, social media, advertising, or demand generation required
• Strong understanding of Meta advertising platforms and social media best practices
• Experience using Hootsuite or comparable social media management platforms
• Ability to interpret marketing performance data (including all success measures above) and make recommendations
• Ability to manage multiple campaigns simultaneously
• Collaborative mindset with strong attention to detail
• Strong project management, spreadsheet and organizational skills
• Excellent written and verbal communication skills
• Ability to travel to the island for overnight trips with the expectation of 8 days per month
• Must be able to work on a boat in varied weather and sea conditions
• Must be able to sit at a desk for up to 6-8 hours per day
• Must be able to lift up to 20 lbs. occasionally
• Requires dexterity, grasping, writing, standing, sitting, walking, repetitive motions, bending, listening and hearing ability and visual acuity
• Talking and hearing occur continuously in the process of communicating with guests, management and team
• This position requires a flexible schedule, with rotating weekday and weekend shifts, including day, night, and holiday hours
• Experience in hospitality, tourism, attractions, travel, or destination marketing preferred but not required