Research and Content Marketing Manager

Blackbaud powers social impact through purpose-driven technology and responsible AI. The Research and Content Marketing Manager leads end-to-end research and insights programs, analyzing proprietary and third-party data and transforming findings into thought leadership. The role also develops research content, engages internal and external stakeholders, and represents the Blackbaud Institute through presentations, webinars, media opportunities, and industry events.

Responsibilities:

• Execute the Blackbaud Institute research roadmap and annual research plan
• Manage relationships with research vendors, survey providers, data partners, and external thought leadership organizations
• Design surveys and research methodologies that generate meaningful market insights
• Oversee data collection, quality assurance, and analysis processes
• Identify opportunities to leverage both proprietary Blackbaud data and external research sources
• Analyze complex data sets to identify trends, opportunities, and market insights
• Translate findings into actionable recommendations and compelling narratives
• Partner with internal data and analytics teams to uncover meaningful stories from Blackbaud data
• Develop executive-ready insights and proof points for internal and external audiences
• Author flagship reports, research studies, data spotlights, briefing documents, and related thought leadership assets
• Create content that transforms research findings into engaging and accessible stories
• Develop supporting materials including presentations, articles, conference abstracts, social content, and executive briefings
• Enable content teams to maximize the value and reach of research findings
• Leverage emerging AI tools and content technologies to improve research workflows, insight development, content creation, and content reuse
• Partner with marketing, customer success, product, communications, and leadership teams to understand research needs and business priorities
• Facilitate regular stakeholder engagement to ensure research investments address important business and industry challenges, including ongoing Blackbaud Institute advisory board meetings
• Develop resources that enable internal teams to leverage Blackbaud Institute research effectively
• Represent the Blackbaud Institute through conference presentations, webinars, media opportunities, and industry events
• Create conference pitches and speaking submissions that elevate Blackbaud Institute thought leadership
• Build relationships with research and thought leadership organizations
• Support speaking engagements and external visibility initiatives that elevate Blackbaud's authority and credibility

Requirements:

• 5-8+ years of experience in research, thought leadership, content strategy, insights, analytics, publishing, or related fields
• Experience designing and managing primary research studies
• Strong analytical and storytelling capabilities
• Exceptional writing, communication, and presentation skills
• Ability to translate complex information into compelling business narratives
• Experience working with external vendors and research partners
• Comfortable serving as a public-facing subject matter expert