Content Marketing Manager, Professional Learning & Growth

Colibri Group is hiring a Content Marketing Manager to build and scale Moreland University’s professional learning offering for educators. The role owns the portfolio’s go-to-market calendar, leads offerings from concept through launch, creates marketing content, and uses learner and performance insights to guide growth.

Responsibilities:

• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market
• Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track
• Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio
• Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland

Requirements:

• 4+ years of experience in content marketing or a closely related role
• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch
• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences
• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content
• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next
• A bachelor's degree is required
• ideally within education, EdTech, professional learning, online learning, or another educator-facing environment
• A degree in marketing, communications, education, instructional design, English, journalism, or a related field
• Experience as an educator, former teacher, or in another teacher-facing role
• Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios