Senior Product Marketing Manager

Talon.One provides an incentives engine that unifies loyalty, promotions, and gamification into a single platform. The Senior Product Marketing Manager will own product narrative development and go-to-market enablement by translating product, customer, and competitive insights into positioning, messaging, collateral, and sales support for enterprise buyers.

Responsibilities:

• Own the product narrative: Develop and evolve positioning and messaging for your product domains, ensuring a consistent, differentiated story across all channels and regions
• Drive competitive intelligence: Build and maintain a structured competitive intelligence program, equipping Sales and leadership with actionable insights on market trends and competitor moves
• Create sales and marketing collateral: Produce compelling assets for enterprise buyers, including pitch decks, one-pagers, battlecards and solution briefs tailored to our focus industries: Retail and QSR
• Partner with Product: Work closely with Product Managers to translate the roadmap into market-facing narratives and launch messaging
• Shape ecosystem positioning: Define how Talon.One shows up alongside our technology partners, supporting joint value propositions and co-marketing narratives
• Support the AMER go-to-market: Act as the regional product marketing counterpart for our AMER Sales and Marketing teams, adapting global narratives to local market needs (and vice versa) and supporting Sales throughout the enterprise sales cycle
• Champion the customer and market voice: Gather insights from customers, analysts and win/loss data to sharpen our positioning and inform product strategy

Requirements:

• This is a remote role; however, you must be based on the US East Coast, ideally within commuting distance of one of our hubs: New York, Boston, or Chicago
• This role requires occasional travel, estimated at up to 20-30% of the time
• Bring 6+ years of product marketing experience in B2B SaaS, ideally in martech, CRM, CEP, CDP, or commerce technology
• Demonstrate a strong track record of building positioning, messaging and sales enablement for complex technical products aimed at business buyers
• Show hands-on experience with building competitive intelligence systems, with tangible output including crafting battlecards and market analyses that sales teams actually use
• Be fluent in enterprise software sales cycles and a track record of supporting a sales-led organization with the narratives, content and tools needed to win complex, multi-stakeholder deals
• Translate technical product capabilities, including AI and machine learning, into clear business value
• Showcase proficiency with diverse AI tools, proactively driving operational excellence and continuous workflow optimization
• Operate independently as a senior individual contributor, comfortable being the sole product marketing presence in your region
• Exceptional written and spoken English communication skills, with the ability to simplify complex topics without losing substance
• Work effectively across time zones with distributed Product, Engineering and Marketing teams