Senior Lifecycle Marketing Manager

ClickHouse is a globally distributed company hiring its first Senior Lifecycle Marketing Manager. The role will own lifecycle marketing across the customer journey, building behavior-driven email and in-product programs to drive activation, conversion, pipeline, and self-serve MRR. The manager will also optimize onboarding, run sales-led nurture programs, analyze funnel performance, and develop testing strategies.

Responsibilities:

• Own lifecycle marketing strategy end to end, from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities

Requirements:

• Minimum of 6 years of experience in lifecycle, email, or growth marketing within the database or developer tooling space
• Proven track record of building lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company
• Analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines
• experience at a company with an open-source product