Marketing Manager

Menzies Mission is a nonprofit dedicated to supporting orphans and vulnerable families through resources, education, and holistic development. The Marketing Manager will plan, execute, and optimize digital marketing campaigns, coordinate partnerships and community outreach, track campaign performance, and ensure brand consistency across marketing channels.

Responsibilities:

• Developing and executing marketing campaigns across digital channels (social, email, paid, content, partnerships)
• Support the content and creative teams in crafting campaigns aligned with wellness themes, seasonal trends, and community needs
• Coordinate event promotions, including conscious workshops, retreats, and marketplace features
• Manage and track campaign calendars, deliverables, and performance reports
• Collaborate on SEO, SEM, and social media optimization strategies
• Support email marketing, including segmentation, automation, and A/B testing
• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, GoHighLevel, etc.) and prepare regular performance dashboards
• Assist in building and maintaining relationships with wellness practitioners, holistic brands, and event organizers
• Coordinate cross-promotional collaborations, influencer campaigns, and affiliate marketing activities
• Support community engagement initiatives — newsletters, webinars, and wellness events
• Ensure brand consistency across all communication materials
• Collaborate with designers and content creators to produce visually aligned, meaningful marketing assets
• Manage digital content updates on the platform and social media channels
• Support in budget tracking, vendor coordination, and campaign cost management
• Research trends, competitors, and new opportunities within the wellness and conscious living market

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2–4 years of experience in digital marketing, brand management, or community marketing
• Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Canva, GoHIghLevel, etc.)
• Excellent organizational and multitasking skills with attention to detail
• Strong analytical and reporting skills
• Excellent written and verbal communication abilities
• experience in wellness, lifestyle, or startup sectors
• Passion for wellness, holistic health, and conscious living
• Experience working in a startup or online platform environment
• Knowledge of SEO, content marketing, and social media strategy in the wellness space
• Familiarity with wellness modalities (yoga, meditation, Ayurveda, Reiki, energy healing, etc.)
• Certification or coursework in digital marketing, holistic wellness, or brand storytelling
• Experience managing community or influencer marketing programs