Product Marketing Manager

MadCap Software develops software solutions for content creation, collaboration, publishing, management, and analytics and reporting. The Product Marketing Manager will shape product positioning, messaging, launches, and go-to-market strategy across the company’s portfolio while enabling Sales and Customer Success and using customer, market, and competitive insights to drive pipeline, adoption, and growth.

Responsibilities:

• Positioning & Messaging. Own positioning, messaging, value propositions, personas, and key use cases across MadCap’s portfolio and our two core buyer markets (Technical Documentation and L&D) including the C-level narrative. Build a cohesive portfolio story across content creation, management, governance, and delivery, grounded in customer and competitive research
• Product Launch & GTM. Own the GTM calendar and cross-functional launch process for new products, features, AI capabilities, and major releases. Partner closely with Product on roadmaps and launch timing so Product, Marketing, Sales, and CS tell one consistent story, and we market capabilities when they’re ready
• Sales & CS Enablement. Equip the field with the tools and knowledge they need to win, including battlecards, one-pagers, discovery decks, use cases, presentations, TCO tools, and training. Drive awareness and adoption of existing assets so teams know what’s available and how to use it
• Competitive & Market Intelligence. Own ongoing competitive intelligence across technical documentation, CCMS, learning content, knowledge delivery, and AI. Keep competitive positioning current, understand where we win and lose, and give the field practical guidance they can use in customer conversations
• Customer & Buyer Insights. Bring the voice of the customer into positioning and GTM strategy through customer, prospect, field, and market research. Track how AI is changing our buyers, competitors, use cases, and markets and evolve our positioning accordingly
• Campaign & Content Partnership. Partner with Demand Generation and Content to translate product strategy and buyer insights into campaigns, webinars, events, website messaging, customer stories, and thought leadership
• Measurement & Optimization. Measure the effectiveness of launches, messaging, and enablement through asset adoption, field feedback, competitive win/loss, pipeline influence, and other relevant metrics, and use those insights to continuously improve the GTM playbook

Requirements:

• 4+ years of B2B product marketing experience , ideally in enterprise SaaS, technical, or developer-adjacent software, with experience supporting a multi-product portfolio
• Proven ownership of positioning, messaging, product launches, and sales enablement; with a track record of creating content and tools that Sales actually uses
• Ability to understand complex technology and turn it into clear, compelling business value for enterprise buyers and complex sales cycles
• Exceptional writer and storyteller who can carry a C-level narrative and a practitioner one-pager with equal ease
• Strong cross-functional collaborator who can drive alignment across Product, Sales, Marketing, and Customer Success
• Comfortable with AI-assisted workflows and excited to push how we use AI across product marketing, research, content, and GTM
• Self-directed and comfortable building. Help establish the function, processes, and playbook
• Experience with content operations, technical documentation, CCMS, LCMS, knowledge management, or adjacent enterprise software categories
• Experience with competitive intelligence, win/loss programs, or analyst relations
• Familiarity with Salesforce, HubSpot, and modern B2B marketing and sales technology