Sr. Product Marketing Manager - Inbound

Momentive Software provides cloud-based software and services that help purpose-driven nonprofits and associations simplify operations, engage communities, and grow revenue. The Senior Inbound Product Marketing Manager will lead market and competitive intelligence, customer research, and win-loss programs to influence product strategy, positioning, and go-to-market decisions. The role partners with Product, Sales, Marketing, and executive leaders to turn customer and market insights into actionable roadmaps and messaging.

Responsibilities:

• Lead market and competitive intelligence across the product portfolio
• Own, run, and evolve the win–loss program, including interview design, execution, and synthesis
• Develop and maintain buyer personas, ICPs, and customer journey maps
• Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
• Support client research initiatives, including interviews, surveys, and feedback analysis
• Be the internal advocate for the customer, ensuring insights are reflected in strategy and messaging
• Deliver concise, actionable insights to Product, PM, Sales, and Exec teams
• Act as a trusted advisor to Product, Sales, and Marketing leaders
• Present insights to executive audiences and drive follow-through
• Act as a trusted advisor by grounding discussions in data and customer evidence
• Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes

Requirements:

• 5-7 years in product marketing, strategy, or market intelligence
• Demonstrated use of AI tools to accelerate research, sharpen competitive analysis, and raise the bar on output quality
• Demonstrated experience with market analysis, win–loss programs, and competitive research
• Proven ability to influence product strategy through insight and data
• Strong project management skills with ability to manage multiple projects concurrently
• Excellent presentation and storytelling skills, including executive-level communication
• Experience owning complex initiatives independently i.e pricing & packaging, new product/market entry research, product advisory boards, etc
• Demonstrated leadership through influence (formal people management not required)
• Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot
• SaaS experience preferred
• Nonprofit / association experience strongly preferred