Founding Sales Development Representative (SDR)

IronLedger.ai is building AI-enabled accounting and financial automation solutions for real estate owners and managers. The Founding Sales Development Representative will own the top of the sales funnel by developing prospecting strategies, generating qualified meetings, refining lead qualification processes, and building scalable sales development systems.

Responsibilities:

• Execute multi-channel outreach campaigns (email, phone, LinkedIn, events)
• Research and identify ideal customer profiles across property managers, developers and contractors
• Build and maintain comprehensive prospect databases using CRM and sales intelligence tools
• Generate qualified meetings and demos
• Qualify prospects based on fit, need, and buying authority
• Nurture leads through strategic follow-up sequences until ready for handoff
• Track and optimize key metrics: calls made, emails sent, meetings scheduled, conversion rates
• Collaborate with marketing to refine messaging and campaign effectiveness
• Develop and refine SDR playbooks, scripts, and qualification frameworks
• Test new prospecting channels and techniques to improve results
• Analyze what's working and iterate on approaches daily
• Create templates and workflows that can scale with team growth
• Stay current on real estate industry trends and pain points
• Research competitor solutions and positioning
• Provide feedback on prospect objections and market insights

Requirements:

• 1+ years
• US citizen/visa only
• 1+ year in sales development, lead generation, or high-activity sales roles
• Proven track record of consistently hitting or exceeding quota
• Strong written and verbal communication skills, ideally with a history of working in Real Estate
• Ability to articulate value propositions clearly and compellingly
• A tenacity unknown to mankind - you have unrelenting desire and drive to “climb the mountain” and find great joy in the process
• Love of the game - sales, while difficult, is energizing to you. You embrace the challenge and love the chase to close deals
• An owner, not a participant - you have a natural desire to be the best, and understand that means earning rewards when you win and re-making yourself when you lose
• Growth mindset - you're constantly seeking ways to improve yourself and the sales process
• Process-oriented - disciplined about tracking activities and optimizing approaches
• This position is based either in our New York City office or remote