Growth Marketing Lead

Software 3.0, owner of AI Engineer events and community, builds a global network of AI engineering events and year-round community engagement opportunities. The Growth Marketing Lead will grow the AI Engineer audience, drive event awareness and ticket sales, manage digital channels, promote speakers, improve the attendee digital journey, and support sponsor-facing marketing materials.

Responsibilities:

• Plan and execute marketing campaigns that drive awareness and ticket sales for AI Engineer events
• Manage and improve our core marketing channels, including:
• Website updates and content (must work with AI agent for this)
• LinkedIn marketing and audience engagement
• Twitter/X announcements and amplification
• YouTube publishing and video promotion/revenue
• Slack community optimization and updates
• Develop and maintain a clear marketing calendar aligned with speaker announcements, ticket launches, and major event milestones
• Coordinate marketing campaigns that promote speakers, sponsors, and program announcements
• Support ticket sales and sponsor visibility through targeted marketing initiatives designed to expand the AI Engineer audience
• Develop and test marketing experiments to expand audience reach, including partnerships, speaker amplification, and cross-promotion
• Develop and coordinate speaker amplification campaigns leveraging speaker, partner, and sponsor audiences
• Create and distribute speaker promotional toolkits for session sharing
• Coordinate speaker announcements and promotional campaigns across marketing channels
• Work with speakers to amplify key talks, panels, and discussions that resonate with the broader AI engineering community
• Ensure speaker promotion contributes meaningfully to audience growth and ticket sales
• Own and improve the digital attendee experience across the event lifecycle
• Design and manage the pre-event digital journey, including communications, announcements, and key attendee information
• Lead coordination of the event app experience, including:
• Managing app setup and structure
• Working with the app vendor
• Improving attendee engagement during the event
• Ensure the digital attendee experience aligns with the live event experience
• Support development of sponsor-facing marketing assets, including:
• Event prospectuses
• Sponsorship decks
• Sponsor marketing materials
• Coordinate timelines and inputs between sales, creative, and production teams to ensure materials are delivered accurately and on schedule
• Maintain consistency between marketing materials, brand messaging, and event positioning
• Manage the publishing pipeline across all digital platforms
• Work with video editors to produce and distribute content across YouTube and social platforms
• Write and manage marketing copy across:
• Website
• Newsletters
• Social media
• Event announcements
• Repurpose event talks, panels, and interviews into ongoing marketing content
• Strengthen LinkedIn as a primary marketing channel for the brand
• Ensure the website is consistently updated with event information, speakers announcements, & program details
• Support consistent activity across Twitter/X and YouTube
• Support Slack engagement through key announcements tied to event milestones
• Track performance across marketing channels including:
• Website traffic
• Social media engagement
• Video performance
• Campaign conversions
• Ticket sales impact
• Produce regular reporting on what is driving awareness and ticket sales
• Use insights to refine messaging, campaigns, and publishing cadence
• Work closely with:
• Event production teams
• Sales and sponsorship teams
• Leadership
• Speakers
• Partners
• Sponsors
• Ensure marketing timelines align with event milestones, speaker announcements, and sponsor campaigns. Support speakers and sponsors with appropriate promotional visibility where relevant

Requirements:

• • Strong marketing execution across digital channels
• • Experience writing marketing copy for social media, newsletters, and web
• • Experience managing multiple digital platforms simultaneously
• • Strong project management and ability to coordinate across teams
• • Comfortable coordinating with vendors and working with digital platforms (production-owned tools)
• • Highly organized and able to operate in a fast-moving startup environment
• • Familiarity with developer ecosystems, technical communities, or the AI engineering landscape
• • 8+ years of experience in marketing, preferably in technology, developer ecosystems, or technical communities
• • Experience driving audience growth, event attendance, or digital campaign performance
• • Experience managing LinkedIn, Twitter/X, YouTube, and website content pipelines
• • Experience working with speakers, partners, or technical contributors to promote content
• • Bachelor's degree in Marketing, Engineering, Business, or related discipline
• Remote US or UK
• • Experience marketing technical conferences, developer events, or technical communities is strongly preferred
• • Experience supporting or engaging technical communities (Slack, Discord, forums) is a plus