Senior Marketing Manager

The hiring company is seeking a Senior Marketing Manager to support the growth of its medtech and life sciences solutions. The role focuses on developing and executing demand-generation strategies, creating customer-centric marketing content, supporting sales enablement, managing digital campaigns and events, and measuring marketing performance.

Responsibilities:

• Define and refine product/service positioning, messaging, and value propositions that resonate with target B2B audiences, including engineers, operations managers, and executive leadership
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and competitive differentiation within medical devices and life sciences
• Create high-impact marketing collateral, including datasheets, brochures, presentations, website content, case studies, white papers, and videos, tailored for B2B medtech buyers
• Develop sales tools and training materials that empower our sales team to effectively communicate the value of our solutions to prospective clients
• Develop product and service-focused content that highlights features, benefits, and applications of our solutions
• Oversee and direct product photography to ensure high-quality visual assets for marketing materials
• Lead the strategy, development, and execution of integrated demand generation campaigns (digital, events, PR, content marketing) to generate high-quality leads and drive pipeline growth
• Identify and capitalize on opportunities for thought leadership within the medtech industry
• Manage and optimize search engine optimization (SEO) strategies and web content development to improve online visibility and organic traffic
• Plan, execute, and optimize social media campaigns and search engine marketing (SEM) campaigns (e.g., Google Ads) to drive engagement and lead generation
• Plan, coordinate, and execute Ascential’s presence at events within this segment, including industry trade shows, and conferences. This includes event selection, event management, booth design, collateral, and lead capture strategies
• Represent Ascential Medical & Life Sciences at industry events, engaging with prospects, customers, and partners
• Develop and execute robust go-to-market plans for new product introductions and solution enhancements, ensuring successful launches and market penetration
• Collaborate closely with Marketing, Sales, and Engineering teams to align marketing development with market demands and sales enablement needs
• Track and analyze the performance of marketing initiatives, using data to optimize strategies and demonstrate ROI
• Provide regular reports on market trends, competitive activities, and marketing effectiveness to leadership

Requirements:

• • Bachelor's degree in Marketing, Business, Engineering, or a related field
• • 5+ years of progressive experience in product marketing, marketing management, or a similar role within medical devices, diagnostics/IVD, or life sciences companies, or within CDMOs serving those markets
• • Demonstrated understanding of the B2B sales cycle and marketing nuances specific to the medical technology sector
• • Proven ability to translate complex technical concepts into clear, concise, and compelling marketing messages for diverse audiences
• • Strong analytical skills with the ability to interpret market data, competitive intelligence, and campaign performance metrics
• • Excellent written and verbal communication skills, with a portfolio of successful marketing content
• • Proficiency with key marketing and sales software, including Salesforce.com, HubSpot, ZoomInfo, Google Analytics, Google Ads, and LinkedIn
• • MBA or Master's degree in a relevant field
• • 5+ years of experience marketing complex B2B engineering, product development, or manufacturing services to medical device, diagnostics/IVD, and life sciences companies, or in marketing roles within those industries
• • Familiarity with AI tools, demand generation strategies, and industry publications and events
• • Experience working in a fast-paced, high-growth environment