Influencer Marketing Manager

Creator Match is a full-stack creator marketing agency that builds creator programs for technology brands. The Influencer Marketing Manager manages creator and talent manager relationships, oversees content execution and compliance, negotiates rates, reviews drafts, tracks campaign deliverables, and collaborates with account, campaign, finance, legal, and leadership teams.

Responsibilities:

• Serve as a primary point of contact for assigned creators and their talent managers during active campaigns
• Maintain consistent communication with creators and talent managers throughout the campaign lifecycle
• Address creator and talent manager questions, concerns, and feedback promptly and professionally
• Build a strong understanding of each creator's content style, audience, and working preferences
• Contribute to strong, trusted creator relationships through proactive communication and problem-solving
• Support development of content use cases and creative direction for creator briefs, with direction from leadership
• Coordinate with Account Managers and Campaign Managers to ensure creator content aligns with brand deliverables and timelines
• Negotiate creator rates within approved budget guardrails, escalating exceptions to the Head of Creator Marketing
• Review creator drafts for brief adherence, brand alignment, FTC disclosure requirements, and platform content policy compliance
• Monitor content and creator performance, and prepare reports on key metrics
• Share observations and suggestions for improving creator content and processes with senior staff
• Prepare creator status updates and content approval reports for internal and client reference
• Participate in kickoff calls, campaign check-ins, and wrap-up meetings
• Track revisions, approvals, and feedback loops with creators through to final sign-off
• Maintain accurate creator and content documentation, including live post tracking
• Resolve or escalate creator-side issues promptly to protect campaign timelines and creator trust
• Coordinate with Account Managers and Campaign Managers to align creator deliverables with client needs
• Support and coordinate with leadership on creator strategy and negotiation priorities
• Work with finance on creator payments, invoicing, and rate card tracking
• Collaborate with internal teams, including legal/ops, on creator contracts and content-related requests
• Perform other duties as assigned or needed to support business goals

Requirements:

• We work long hours, juggle a lot at once, often work weekends, and bend over backwards for our clients