Global Product Marketing Manager, PCS Parameters & Consumables

GE HealthCare is seeking a Global Product Marketing Manager to lead marketing strategy for its PCS Parameters & Consumables portfolio. The role develops value propositions, pricing strategies, market insights, commercialization plans, and global launch programs while influencing cross-functional and regional stakeholders to drive portfolio growth.

Responsibilities:

• Co-develop and drive the 3–5 year global portfolio marketing strategy for Parameters & Consumables, aligning with enterprise growth priorities
• Act as a strategic advisor to Product Management, R&D, and Commercial leaders by providing data-driven market perspectives and growth opportunities
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify and prioritize white space opportunities, adjacent markets, and new business models
• Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases
• Monitor competitive dynamics, clinical trends, and regulatory shifts to proactively adjust portfolio strategy
• Ensure alignment of upstream strategy with downstream execution across regions. Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact
• Lead NPI go-to-market strategy, including launch readiness, LHRA development, and integrated marketing programs to drive adoption and market penetration
• Integrate market research and voice-of-customer insights to inform and influence pricing strategies that drive lifecycle value, margin expansion, and sustained profitability
• Develop and drive end-to-end commercialization playbooks, ensuring consistency and scalability across regions while enabling local market activation
• Partner with regional marketing and commercial teams to accelerate adoption, demand generation, and revenue realization post-launch
• Establish and track key performance indicators (KPIs) and success metrics to continuously assess launch effectiveness and inform course correction
• Identify opportunities to maximize portfolio lifecycle value, including bundling strategies and cross-sell/upsell initiatives
• Operate effectively in a highly matrixed global organization, influencing without direct authority across marketing, product management, clinical, and commercial teams
• Play an integral role in marketing’s transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community
• Drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing’s impact to the business
• Lead key forums such as marketing reviews, portfolio councils, and strategic planning sessions

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of progressive experience in product marketing, product management, or strategy
• Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives
• Deep demonstrated expertise in upstream marketing disciplines, including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization
• Proven ability to translate insights into growth strategies that deliver measurable business impact
• Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals
• Strong track record of working in a global, matrixed organization with cross-functional leadership
• Strong presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence
• We will not sponsor individuals for employment visas, now or in the future, for this job opening
• GE HealthCare will only employ those who are legally authorized to work in the United States for this opening
• MBA strongly preferred
• 5+ years in healthcare/medtech strongly preferred