Product Designer / UX/UI Designer

PeopleFinders is hiring a Product Designer to shape and iterate on the user experience of its online platform, websites, and campaigns. The role uses research, competitive insights, analytics, and testing to create user-centered designs that improve conversion, engagement, and other business metrics.

Responsibilities:

• Work with the team to lead the design of key user interfaces and experiences for our websites, ensuring they are intuitive, data-driven, and optimized for conversion and engagement
• Collaborate with marketing, developers, and other stakeholders to create user-centered designs that solve real business problems and enhance user experience while supporting business growth
• Conduct competitive analysis, feature gap analysis, and market research to gather insights into industry trends, identify design opportunities, and ensure our platform offers the most comprehensive user experience
• Use data and insights from user research, A/B testing, analytics, and KPIs to inform design decisions and create optimized user experiences that improve conversion rates and other performance metrics
• Develop wireframes, prototypes, high-fidelity mockups, and design specifications for new features, enhancements, and product iterations, with a focus on optimizing for key business KPIs
• Collaborate with cross-functional teams to monitor key metrics, iterate on design solutions, and continuously improve user experiences based on feedback and data-driven insights
• Stay up-to-date with design trends, user experience best practices, and industry trends to ensure the platform remains competitive and cutting-edge
• Maintain consistency across the platform’s design language, ensuring cohesive branding, typography, color schemes, and overall aesthetics
• Advocate for user-centric design solutions, balancing business goals, user needs, and measurable KPIs
• Contribute to the overall growth strategy of the platforms by ensuring design decisions support scaling efforts and help us capture key demographics and market opportunities

Requirements:

• Design experience at a SaaS D2C (subscription model) brand is required
• 3+ years of experience as a Product Designer or UX/UI Designer, with a portfolio that showcases your design process, data-driven approach, and ability to optimize for KPIs like conversion rates in signup funnels, landing pages, email campaigns, and product UX
• Strong experience in designing ecommerce subscription platforms - optimizing signup funnels and conversion/upgrade/retention flows
• Experience with information architecture and organizing comprehensive data into meaningful layouts and insights for data-driven content
• Experience conducting competitive analysis, feature gap analysis, and market research to inform design decisions and drive platform growth
• Proficient in design tools such as Figma, Sketch, Adobe XD, or similar
• Solid understanding of user-centered design principles and methodologies, including usability testing, user research, wireframing, and prototyping
• Proven experience using data and analytics to guide design decisions, with a focus on improving KPIs like conversion rates, engagement, and user retention
• Ability to collaborate effectively with developers to bring designs to life and iterate based on technical constraints, user feedback, and data insights
• Experience with responsive design principles and designing for both desktop and mobile interfaces
• Excellent communication and collaboration skills, with the ability to present and defend design decisions based on both user feedback and performance data
• A keen eye for detail and aesthetics, with a strong understanding of visual design principles
• Experience working in an agile environment is a plus