Product Marketing Manager IV, Enterprise Advertising & AI

Linda Werner & Associates, Inc is seeking a senior Product Marketing Manager to lead go-to-market strategy for enterprise advertising products and solutions serving large advertisers. The role partners with Product, Engineering, Sales, and Marketing to translate advertiser needs into product requirements, launch new solutions including AI-enabled products, and drive adoption and growth.

Responsibilities:

• Own end to end go to market strategy for a portfolio of enterprise advertising products and solutions
• Conduct market assessments and synthesize quantitative and qualitative insights to identify advertiser needs, opportunities, and risks
• Partner closely with Product and Engineering to represent market requirements and influence product strategy and development
• Develop product positioning, messaging, value propositions, launch strategies, and client facing communications
• Lead new product and feature launches, including emerging AI enabled solutions
• Coordinate across Product, Engineering, Sales, regional teams, vertical teams, and other cross functional stakeholders
• Develop scalable sales enablement, product documentation, messaging, and go to market materials
• Identify opportunities to drive product adoption, growth, and advertiser value
• Translate complex technical products into clear narratives for business, technical, and executive audiences
• Use AI and emerging technologies to accelerate product marketing, market research, analysis, and GTM execution

Requirements:

• 8+ years of experience in Product Marketing, Product Management, strategic marketing, management consulting, ad tech, or related technology roles
• Demonstrated experience owning product go to market strategy
• Experience partnering with Product and Engineering teams to influence product direction
• Strong understanding of digital advertising, enterprise technology, monetization products, or advertiser solutions
• Experience leading cross functional initiatives through influence across competing priorities
• Strong analytical skills with the ability to use market and customer insights to drive decisions
• Experience using generative AI, LLMs, predictive analytics, or related AI technologies to support Product Marketing, research, or GTM
• Excellent written, verbal, and executive communication skills
• Ability to operate independently in a fast moving and ambiguous environment
• Bachelor's degree in Business, Marketing, or a related discipline
• English  (Required)
• Experience with enterprise or large advertiser products
• Digital advertising, ad tech, or monetization platform experience
• Experience launching products from 0 to 1 and establishing new GTM motions
• Experience with enterprise or subscription based offerings
• Experience within regulated industries such as financial services or healthcare
• Full funnel marketing and outbound sales experience
• Experience driving adoption of AI methodologies across Product Marketing or cross functional teams
• Strong program management skills and executive presence, including experience communicating with senior and C level stakeholders
• United States (Remote, NY preferred)