Senior Product Marketing Manager

Kit is hiring a Senior Product Marketing Manager, Scaling Creators, to build its sales-assisted go-to-market motion for established creators alongside its self-serve product. The role defines buyer personas and positioning, develops sales enablement and channel strategy, and drives inbound pipeline, win rate, deal size, and expansion revenue.

Responsibilities:

• First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit
• First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them. And an action plan on how we can win these creators
• First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and make sure it fits Kit's broader story. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, a migration plan, and competitive battlecards. Build and execute GTM tactics needed in order to drive MQLs and ultimately new MRR attributed to the sales funnel
• First Year: Sales runs on messaging and tools you built, pitch with confidence and we drive 2X inbound MQLs from when you started. You’ll own and lead our channel strategy, setting the vision, driving cross-functional alignment, and partnering with Marketing to bring it to life. You'll run a quarterly win/loss program and share what you learn openly, build a clear path for sales leads on our website, and make sure launches that matter to larger accounts ship with both a self-serve and a sales-assisted version. Your work has a direct impact on helping Kit reach $100,000,000 ARR while protecting the self-serve engine that got us here

Requirements:

• Segmentation and buyer definition: turning firmographic and product usage data into a clear picture of who to sell to and when
• Messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling
• Sales enablement that reps actually use: demo narratives, discovery guides, business cases, and battlecards
• Writing and storytelling that turns product depth into a business case a non-technical buyer can act on
• Working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size
• Customer and market/competitor research, including win/loss interviews and call analysis
• Systems thinking: connecting people, processes, data, and tools to identify opportunities and build repeatable solutions across the go-to-market motion
• Strong AI fluency: knowing when to leverage AI and how to build AI-powered workflows or tools that scale product marketing work, with human judgment and quality checks built in
• 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid-market and/or larger accounts
• Added a sales-led motion on top of a product-led one at a high-growth company, and can show what changed before and after with clear metrics
• Built a deal toolkit and enablement program from little or nothing, and tied it to a sales metric like win rate or deal size
• Ran a win/loss or customer research program that changed how a team sold or built
• Experience in only self-serve or only enterprise sales. This role lives in the space between them, and you'll need to understand both
• You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving
• You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales
• You act with urgency and stay focused on hitting OKRs and owning outcomes
• You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them
• You connect data to decisions, and you help others get sharper about using it
• You raise the bar on quality and iterate toward it, and you shape how your team uses AI, from call analysis to keeping battlecards current
• Pricing and packaging input for a new tier or add-on (nice to have)
• Ran an expansion or account-based program for an existing customer base (nice to have)
• Worked in email, martech, or the creator economy