Sr Product Marketing Manager (Gracenote Division)

Nielsen powers a better media future by providing insights that drive client decisions and capture audience engagement with content. The Senior Product Marketing Manager will own go-to-market for Nielsen’s Gracenote portfolio, shaping positioning, launches, enablement, competitive intelligence, and market development for AI-powered video intelligence.

Responsibilities:

• Category definition. Author the market narrative for scene-level video intelligence: the problem, why now, why a shared platform beats point solutions, and why Gracenote is uniquely positioned to provide it
• Segment-level value propositions. Translate one platform story into distinct, credible propositions for platform and distribution buyers, content owners, and the advertising ecosystem, each with its own economics, buying committee, and proof points
• Messaging architecture. Build and maintain the messaging house, proof-point library, and terminology standards, and hold the organization to consistent language across product, sales, partnerships, and corporate marketing
• Competitive program. Maintain a living view of AI video-understanding vendors, platform-native capabilities, and adjacent metadata and ad-tech players. Frame the platform-versus-toolkit distinction in terms buyers actually feel: time to value, integration cost, and cost of ownership at full catalog scale
• Voice of the customer. Run a structured discovery cadence with prospects, design partners, and internal commercial teams. Convert conversations into documented segment insight rather than anecdote
• Market requirements. Feed evidence-based requirements and prioritization input to product, and co-author market requirements documents that connect capability to demand
• Launch ownership. Own launch strategy and execution across the portfolio: tiering, readiness criteria, cross-functional plans, internal and external timing, and post-launch measurement
• Early-access and design-partner motion. Build the collateral and narrative that make early-stage, pre-GA capabilities credible to sophisticated partners, including partner-facing decks, evaluation frameworks, success criteria, and reference stories
• Adoption and iteration. Track adoption after launch, identify where the story is not landing, and drive the fixes
• Sales and partnership readiness. Produce the pitch narratives, first-call decks, battlecards, demo storylines, one-pagers, FAQ libraries, and objection-handling guidance the commercial teams need to run without you in the room
• Technical and trust objections. Own the buyer-facing answers to the questions that stall deals: content rights and permitted use, model training boundaries, retention, tenant isolation, explainability, and classification accuracy. Partner with product, legal, and security to keep those answers current and defensible
• Deal support. Partner directly on strategic and design-partner opportunities where the narrative is still being invented
• Analyst and industry relations. Brief analysts, shape the coverage of an emerging category, and represent the portfolio at industry events
• Content and demand. Work with corporate marketing and demand generation on campaigns, web content, bylines, webinars, and case studies that build category awareness and pipeline

Requirements:

• Seven or more years in product marketing, including meaningful time at a senior or lead level in B2B technology, data, or media technology
• Demonstrated command of the craft: segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement
• Real working knowledge of the video ecosystem: streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios and content packagers
• You understand how content metadata drives discovery surfaces, program guides, recommendations, and ad targeting, and you can speak to how money moves through this ecosystem
• Comfortable and accurate discussing multimodal AI and modern retrieval: embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, and delivery through APIs and data feeds
• You do not need to build it, but you must be able to hold a substantive conversation with our engineers and with a partner's technical team, then explain it plainly to a business buyer without overclaiming
• Experience taking new or category-creating products to market where the reference customers, the category language, and sometimes the buyer are all still being established
• Comfortable operating with incomplete inputs and a moving roadmap
• You have marketed the same underlying technology to structurally different buyers and kept the story coherent across all of them
• Clear, dense, persuasive writing is the core output of this role, from a one-line positioning statement to an executive narrative to a partner FAQ
• Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority
• Bachelor's degree required
• MBA or equivalent experience welcome
• Advertising technology exposure: contextual targeting, dynamic ad insertion, brand suitability, or measurement
• Familiarity with content metadata standards, industry consortia, or interoperability initiatives
• Experience with data licensing or data-product business models
• International or multi-region go-to-market experience